President’s Corner

澳旅院文化與遺產管理理學士學位課程的一年級學生於2023年5月6日參與了由魯班先師木工藝陳列館提供的專題工作坊活動。此次活動由學院講師陳昭宇博士組織，在木藝工會副會長黄慶鏘、上架行會館葉館長及其團隊的帶領下進行了一次豐富的非物質文化遺產項目體驗。活動圍繞著兩個被列入澳門非遺清單項目-“上架木工工藝和魯班誕”展開，共分三部分進行，包括館內導賞、專家對話和體驗工作坊。學生在實踐過程中了解到了魯班精神及其工藝在澳的傳承歷史、過程和延續，並深刻感受到其工藝操作的不易及其傳承的價值。學生們紛紛表示此類實踐活動的學習方式讓他們受益匪淺，並更好地將課上所學和實踐相結合。

全國政協委員、澳門旅遊學院院長黃竹君博士在接受中國旅遊報專訪時，從多角度解釋澳門和橫琴的區域融合有助兩地旅遊業復甦。黃博士建議兩地可引入業界、學界，且重點發展文化、旅遊、體育、會展及醫療健康等產業。

澳旅院資訊科技講師林浩平帶領兩位學士學生利用擴增實境（AR）及近場通訊（NFC）技術提升來訪者於澳旅院開放日的體驗。

IFTM Alumna Shares Her “Life without Limits” Experiences in the Event Industry

On April 24, 2023, an IFTM alumna returned to the Institute for a guest lecture recapping her seven years’ experience in the event management industry, and she advised IFTM students to keep the momentum going.

The sharing session was held in the presence of Dr. Clara Lei, Director of the School of Hospitality Management, Dr. Ubaldino Couto, Coordinator for the School’s Tourism Event Management Programme, and Dr. Irene Chan, Coordinator for the School’s Bachelor’s Degree Programmes taught in Chinese.

Ms. Zoe Huang Ying, a Tourism Event Management Programme graduate, has led a splendid life since completing her studies at IFTM. Her life over the last seven years has been described as “life without limits” by her.

Following her studies at the Institute, Zoe began working for a company she liked very much, which allowed her to do what she wanted. Of course, this freedom was limited in terms of commercial operations and business decisions.

She began as a party planner and worked her way up to becoming a wedding planner. Her employers have allowed her to continue her education and training while working full-time at the company. Zoe, for example, has taken courses in wine appreciation, floral arts, and wedding planning to better understand her clients’ needs and provide appropriate services to them. She was certified by Weddings Beautiful, an international licencing entity for skilled wedding planners.

During the sharing session, Zoe also shared her experiences in planning some spectacular weddings and occasions. Some of her previous clients requested that weddings be held in fields, farmland, and shipyards, among other unusual locations. She emphasised that the main reason for clients’ choice of wedding locations or venues was emotional appeal rather than display of flamboyance or tackiness. As a result, a wedding planner should understand the reason for each occurrence and the uniqueness of each wedding.

Emphasising the significance of a wedding planner, Zoe stated that these professionals should be there to solve – rather than cause – problems for their clients: the marrying couples. She also stressed the importance of creating and maintaining a romantic atmosphere throughout the wedding.

Students actively raised questions for Zoe during the question-and-answer session near the end of the lecture, and she answered them with her own insights, benefiting all students.

A group of Year 1 students in the IFTM Tourism Event Management Bachelor’s Degree Programme (Chinese Medium) conducted a night tour of visiting heritage monuments of Macao as a project for their ‘Introduction to Business Management’ course. The project aimed to propose a creative theme and route for a night tour, allowing students to put what they had learned in the classroom while learning more about the unique features of Macao into practice.

Students were asked to work in groups to come up with a proposal. The winning proposal, voted by the whole class, featured movies and heritage sites in Macao. The winning route connects Camoes Garden, Ruins of St. Paul, Travessa da Paixão, Senado Square, St. Augustine’s Church and the Dom Pedro V Theatre. Before site selection, thorough research works on movies that were filmed in Macao was conducted. World heritage sites that have been used for filming some of the world-renowned movies were then selected. For example, Camoes Garden was one of the filming places for Bruce Lee’s movie Fist of Fury in 1972. Travessa da Paixão was one of the filming places for the Hong Kong movie Isabella in 2006. Students used their creativity to theme the night tour with the movie to demonstrate how these heritage sites can contribute to creative works, showing the different sides of these treasures.

Throughout the process, the students gained experiences in problems they may face in the real world in planning, organising, leading and controlling – the 4 functions of management – and learned how to solve such problems. The project also drew the attention of the students to the unique heritage of Macao, and to ways of promoting and protecting that heritage.

三位澳門路易威登的代表為澳旅院學生進行了一場客座講座, 主題為「奢侈品牌如何在執行其營銷策略的同時維護客戶關係」。路易威登澳門零售總監Arthur Lupker先生及同為澳旅院畢業生的Giles Leong先生及Celia Shi 女士，皆鼓勵同學要保有好奇心及其在工作中的重要性。不單因為公司著重此質素，更因為具有好奇心的人，會更主動學習而成為更優秀的人才。兩位畢業生亦表示，澳旅院的教育為其現時工作打下紮實的基礎。

本地餐飲業者及學生於2023年4月20日參加了首場由澳門旅遊學院持續教育學校與永利餐飲學院合辦的「美食名廚大師技藝展示系列」之「泰國東北-依善菜主題工作坊」，由來自泰國東北部烏隆府的Num Weerawat Triyasenawat大廚進行展示，與參加者們交流廚藝心得。工作坊系列由4月至6月初舉行，涵蓋國內外不同菜系，強化澳門「聯合國教科文組織：創意城市，美食之都」的身份。

澳旅院師生於2023年4月6至10日到訪廣東海洋大學，並參加了由該校組織的主題為「弘揚海絲文化，情系大灣區」的“2023粵澳青年學生交流營”活動，與當地師生深入探討粵港澳大灣區以至全國的旅遊業發展及人才培育事宜。兩校管理人員皆希望未來可舉辦更多類似活動，有助聯絡學生感情、培養具家國情懷及國際視野的人才。

澳門旅遊學院文化與遺產管理理學士學位課程一年級學生於2023年4月12日線上參與非物質文化遺產相關的專題講座。澳旅院講師陳昭宇博士邀請了來自江西省景德鎮陶瓷世家孫公窯第四代傳承人孫立新先生和其侄女孫榕慊同學，分享他們和陶瓷技藝的故事。專題講座以“中國非物質文化遺產陶瓷的守藝與傳承“為主題，主講嘉賓們向學生們分享了非遺保護的意義和以“情懷”為根基的保護理念。

澳旅院邀請到莫倩婷小姐，現任石頭公社主席、導演及演員，為修讀文化與遺產管理理學士學位課程的學生進行了一場客座講座。是次活動除了向學生分享非牟利文化藝術團體如何在疫情的影響下為澳門的劇場多媒體創作及拓展生存空間而努力，更加深了學生對拓展藝術敎育及推動澳門本土藝術的認知及理解。

Industry Expert Shares Experiences and Gives Talk to IFTM Students on Improving Brand Image through Customer Service

IFTM always strives to build students’ ability to practice what they have learnt in classes to minimise the gap between book knowledge and real-world practice. To maintain the balance between theory and practice, the Institute often hosts talks by inviting different industry professionals and successful alumni to share their expertise, experiences and advice with current students. The Institute takes account of the students’ competitiveness for future career opportunities and professional development.

IFTM adjunct faculty, Ms Daney Qiao, has invited Mr. Vincent Chan, General Manager of the Rainbow Group, to share with Year 2 students from the Tourism Retail and Marketing Management Programme (Chinese medium) his expertise and work experiences in improving brand image through services. The sharing corner was held at the iRetail Lab on 28 March 2023. The guest speaker, Mr. Chan, who has been working in the retail industry for over 20 years, concluded the change of attitude and experiences that he had working as an employee from day one until reaching today’s position.

In the sharing talk, Mr. Chan combined his expertise with practical examples to explain and show students the importance of eye-catching displays in a retail store. He emphasised that retailing is not only about the sale of goods but also about consumer demand. Thus, he brought out the importance of providing satisfactory services to consumers, which will result in the trust and loyalty of the consumers to the business.

Besides, this valuable talk aimed to provide participating students with a more profound and straightforward approach to understanding the retail industry, primarily to provide an opportunity to the industry practitioner who can better integrate their theoretical knowledge learnt during lectures with real examples and experiences.

Power BI是一款功能強大的商業智慧工具，它使企業用戶和個人用戶能夠輕鬆地訪問、轉換和視覺化資料。同時，Power BI還允許用戶連接到各種資料來源，允許來自多個資料來源的統一視圖。這使得用戶更容易發現趨勢，識別異常，和發現機會。

澳旅院商業管理學概論科導師何耀榮先生於2023年3月10日為大一及大二學生安排了到訪中國根有限公司的活動。中國根有限公司於一九九三年由馮連華先生創立。自八十年代中期，一直致力投身於中國古董藝術行業，研究和探索這方面的知識，累積了非常豐富的經驗。是次活動除了加深學生對澳門歷史文化遺產的知識和興趣外，更邀請到總經理馮美玲小姐向學生講述其公司的架構和日常在管理公司上的工作流程。透過這次參觀活動冀增加學生對商業管理與歷史文化遺產保育兩者之間的聯繫的認知，亦希望他們能從中了解到商業管理在各行各業的重要性。

MyIFTM 是為澳門旅遊學院的學位課程在校學生開發的手機應用程式，方便用戶透過智能手機安全和便捷地獲取學院最新的資訊及服務。在校學生們除了可以利用程式查詢課表、出席率和成績及論文計劃書外，還可以用作支付費用、申請各種所需證明等多元化資訊服務。此外，學院並將於2023年持續改進、完善應用程式及延伸內建的功能模組，為師生提供更全面的服務。

On 24 February 2023, students in Tourism Retail and Marketing Management (Chinese medium) Bachelor degree programme were invited to attend the ‘Sour Graphik: Foober Adventure – a solo exhibition of Mr. Ng Man Cheng.’ as part of the Macao Young Artists Scheme. Mr. Ford Lei Chong Fo, the ‘Retail and Marketing Commerce Programme’ course lecturer, explained that the event was an opportunity for students to understand better how local designers establish their brands and overcome challenges. The exhibition showcased Mr. Ng’s portfolio and works, highlighting the potential for artistic creativity among the younger generation. Participating students gained new perspectives on conducting marketing plans for future clothing brand development.

During the visit, Mr. Ng shared the background and inspiration of his brand and emphasized that there are no limits to design or products. He encouraged students to consider multiple product values when creating marketing plans. He believed the visit was a platform for young artists to interact and stimulate their innovative ideas while building international arts and cultural exchange channels to enhance Macao’s status as the Art Capital for young artists.

Mr. Ng guided students through the exhibition and explained the philosophy and concept behind his creations. He combined his design career’s inspirations and experiences to discuss the importance of concept creation in the product development. Mr. Ng stressed that having unique features and value propositions can bring out a brand’s unique spirit and create a lasting impression.

Additionally, Mr. Ng shared his insights on the local art industry and  discussed the prospects of today’s design industry in Macao. He expressed his gratitude for the opportunity to assist the creative industry and design education by holding his solo exhibition and introducing his works to IFTM students. The aim was to boost their knowledge of the design industry.

Knowledge and skills acquired at the Tourism Retail and Marketing Management Bachelor’s Degree Programme (Chinese Medium) have assisted a third-year student, Ms. Joan Fu Ka Kei exceling in her work at a global luxury fashion brand.

Having enrolled in the programme at IFTM in 2020, Joan joined her current employer in May of the following year. She started as a Sales Executive and have climbed up the ladder steadily, which brought her to her current position overseeing the operations of two shops. Commenting on how the curriculum has raised her up, Joan pointed to a lot of areas that has cultivated her capacity and capability. She emphasised that each course did have a role in her career development. Despite being a programme in Chinese Medium, English is a compulsory course in the programme. “The English lecture every week has educated me in terms of managing job interviews and writing work emails,” Joan recalled. “The curriculum meets the needs of my job.”

In addition to the English lectures, Joan also mentioned the management course. “The course has taught us practical skills on how to incentivise others and to design incentive programmes at workplace. These skills are very useful,” Joan said. With that said, on the pragmatic side, Joan pointed out that in previous course projects or group assignments, she has often been chosen as the leader. With greater opportunities initiating communications and coordinating work, she found these experiences rather helpful in her workplace. “At my workplace, we often have promotional or special projects, in which I can utilise my capabilities acquired at the Institute, such as planning projects, arranging manpower, and designating tasks,” Joan explained.

Overall, in Joan’s opinion, the entire curriculum of the programme in which she is studying is delicately arranged and appropriate for the working professionals. “All knowledge learnt can be applied at work,” Joan commended. When trying to conclude her comments, Joan made special emphasis that her comments were all genuine.

There must be some reasons behind Joan’s opting to enrol in the Chinese medium programme at IFTM, and she explained why. The main reason behind her decision was that she wanted to improve herself both academically and professionally. She disclosed that when she graduated from secondary school, she went to Taiwan for university education. However, she did not find that engaging, so she returned to Macao after the end of the first year. The reason why she decided to further her education at IFTM is that she found education crucial to life. “After working for several years in the insurance sector – and having experienced fierce competitions in society – I discovered education very important, and choosing a quality institution is as critical,” Joan recapped.

Striking a balance between working and receiving formal education is a delicate art, which requires the utmost of attention. In Joan’s opinion, however, another factor prevails: willpower. “IFTM has high standards. Assessments and examinations do not give way to my full-time job,” she said, implying that the burden was as heavy on both sides of her balance.

On suggestions to retail sector expectants, Joan pointed out that personal attitude is critical. “I suggest them having broader horizons and cultivate both their academic knowledge and pragmatic capabilities,” she concluded.

澳門旅遊學院及金沙中國有限公司於2023年3月15日共同舉辦學術研討會暨合作備忘錄簽署儀式，標誌兩機構將會深化校企合作，攜手推動旅業人才培養和產業可持續發展，雙方亦會共同建立會展業澳門職業技能認可基準的培訓手冊及行業標準，為本澳會展產業的發展建立更堅實的基礎。研討會邀得國際會展機構、澳門政府官員、金沙中國管理層及澳旅院教學人員主講，探討會展業發展趨勢。

畢業於澳門旅遊學院廚藝管理理學士學位的校友吳玉姍，於澳門首屆朱古力雕塑及夾心朱古力比賽中，與她的隊友獲得了金獎及「最佳夾心朱古力」雙大獎，標誌該學位課程的過人之處。課程擁有行業前列教學班底，除教導學生廚藝相關知識外，亦會教授語言、管理理論、市場學、營銷等相關理論和技巧，更提供實習計劃及參與交換生項目的機會。

澳門旅遊學院榮登QS世界大學“款待及休閒管理”學科排名亞洲第一、全球前十位

澳門旅遊學院在最新發佈的2023年QS世界大學“款待及休閒管理”學科排名中躋身全球前十位，位列亞洲第一，是本地高等院校歷來首次奪得如此佳績。

澳門旅遊學院作為一所提供款待及休閒管理學科的高等教育機構，本年度位列全球第十位，較去年排名躍升了十三位；學院的亞洲排名由2022年的第三位攀升至第一；更連續第七年在QS世界大學“款待及休閒管理”學科方面高居澳門排名榜首。

QS世界大學排名按不同學科領域對世界各地的頂級大學進行評級，2023年的排名已於3月22日公佈。全球共有2,477所院校參與款待及休閒管理學科排名評選，同比增長14%。面對激烈競爭，澳旅院仍然能夠屢創新高，除了歸功於“學術聲譽”方面的亮眼成績，更有賴校友在勞動市場上的出色表現，使得“僱主聲譽”的評分亦有大幅增長。

近年來，學院持續優化教學，又開辦碩士和博士學位課程，更與國際知名院校合作推出全新的雙學位課程。在短短四年間，澳門旅遊學院從世界排名第33位攀升至全球前十強。

學院也開展了其他值得關注的項目，包括推出嶄新的教學設施，如：零售實驗室、文化遺產數碼檔案室，以及商業創意孵化器構想實驗室。此外，澳旅院也對望廈迎賓館和教學餐廳這兩個實習單位進行翻新工程，氹仔校區亦隨著銀禧樓的啓用為更多學生提供優質的教學環境。

QS世界大學學科排名旨在幫助有意向的學生辨識心儀課程範疇的世界領先高等教育機構。自2011年以來每年發佈榜單，目前共涵蓋54個學科，在2017年新增了款待及休閒管理學科。排名詳情請瀏覽www.topuniversities.com。

黃燕妮博士與陳冠廷講師於2023年3月16日帶領澳門旅遊學院廚藝管理課程的四年級學生參觀位於澳門上葡京綜合度假村的葡式餐廳 – 味賞。味賞主廚André Filipe Ferreira Lai 示範了薯絲馬介休和特式柑橘吉士球這兩道展現葡萄牙美食的傳統和創新特色的招牌菜。此外，主廚亦分享其在烹飪行業的專業知識和葡萄牙美食背景的知識。學生們在主廚的指導下嘗試製作特式柑橘吉士球，度過了一段美好的時光。行程的最後，學生們更參觀了澳門卡爾拉格斐奢華酒店的客房，其裝飾帶有西方和中國元素，如帶有荔枝紋皮革、黑色、金色和充滿活力的紅色的裝飾及中式瓷器。

澳門W酒店總經理陳國正先生、人力資源總監黎祖智先生及12名高層管理人員於2023年2月10日到訪澳門旅遊學院，向學院的大四學生介紹了W酒店的品牌形象及其集團的職場文化。講者提及到W酒店除了致力向員工提出多方面的培訓，更有向行業領導者學習的機會。此外，還鼓勵學生們在投身酒店行業過程中，珍惜各類型的實踐機會和經驗，在未來的職業道路上積極建立及維繫行業中的社交網絡，以幫助日後職場上的發展。澳門W酒店各部門管理層在是次活動中與學生們進行了互動和深入的交流。與會學生亦紛紛表示參與此活動是一次既激動人心且收穫豐富的經歷，然而激發了他們投身酒店行業的熱情。

澳門旅遊學院酒店管理學士學位畢業生張湛悦榮獲2021年度「中國大學生自强之星」獎學金。該活動由共青團中央、全國學聯指導，中國青年報社、新東方教育科技集團、中國青年創業就業基金會聯合舉辦，活動旨在樹立當代大學生熱愛祖國、品行優良、不畏艱難、自强不息的榜樣。張同學積極服務於學院、努力不懈地提高自己各方面的知識和能力令她深受肯定並脫穎而出。她也表示這次獲獎的經歷會成為她日後會繼續秉持勤學求真的動力，讓自己成為一個更加優秀的人。

澳門旅遊學院講師陳昭宇博士和陳正珠博士合作進行了一份針對智慧城市發展的學術研究「智慧城市與生活質素：市民對智慧城市發展支持度的量化分析」，針對一組智慧城市生活質素 (SCQOL)領域考察了旅遊目的地及快速發展中的智慧城市 – 澳門，並驗證了它們對市民在智慧城市發展上的態度、看法及對以人為本的智慧城市發展（SCD）的支持的影響。

2023 澳門旅遊學院就業發展日得到粵港澳大灣區企業鼎力支持，於活動日招聘具熱誠、良好態度及知識豐富的澳旅院學生。與此同時，參與企業亦欣賞澳旅院的國際氛圍及是次活動的良好互動。參與學生亦認為機會難逢，感獲益良多。

澳門旅遊學院迎來三位博士學位課程學生，來自不同領域的新生表示，學院靈活的課程設計和雙導師制、線上線下課程資源的可用性、學術理論及實踐結合的教育立場以及與國際機構和業界的聯繫等，都是他們選擇澳旅院攻讀博士課程的因素。三位都表示，期待修讀博士課程能促進個人職業生涯發展，獲得更豐富的生活經驗。

喜訊 ! 澳門旅遊學院師生合作論文再次發表在國際學術期刊

得益於澳門旅遊學院對學術研究能力的高度重視，學院鼓勵師生共同合作發表期刊論文。於2020年完成學院的旅遊零售及市場推廣管理學士學位課程(中文學制)，江慧萍同學與李俊豐客席副教授合作下，于國際知名學術期刊“Journal of China Tourism Research”(中國旅遊研究)上發表對澳門生態旅遊的研究成果。江同學目前是澳門聖若瑟大學的一名在讀碩士生，她認為本次學術研究經歷能進一步了解澳門生態旅遊情況，思考更多研究的可行性，有助於她今後的學術研究和職業發展。

在採訪中，趙博士首先指出 「旅遊+」是世界旅遊發展的趨勢,其目的是推動旅遊業與其他行業的互動和合作，從而實現效益的倍增。澳門在「旅遊+教育」、「旅遊+體育」、「旅遊+大健康」等方面存在較大的發展潛力。學院提供了廣泛的旅遊相關學科的學位和專業課程，如文化、遺產和旅遊活動管理。這有助於學生掌握所需的專業知識和技術能力，為將來成為行業領袖做好準備。

趙博士表示，順應特區政府高等教育的發展方向，學院在修訂現有課程的同時，不斷增加有關新興行業的多元化課程，供本地和國際學生報讀。近年來，學院還開設了碩士學位和博士學位課程，不僅使學生獲得更廣泛的職業選擇，還為行業培養精英，以適應更高的人才要求。他強調國際化、注重實踐以及堅持小班教學是所有學院課程的共同特點。

趙博士提出，面對行業的加速發展和變化，學院對課程內容和設施進行了優化和革新。 零售實驗室iRetail Lab於2021年啟動，以促進學生在電子商務和數字營銷方面的學習。隨後於2022年成立的構想實驗室 Ideation Lab，強調創業創新及科技和旅遊的融合。這兩個實驗室都有助於提升學生和公眾在「旅遊+」方面的科技思維。

此外，澳門旅遊學院的學位課程理論和實踐並重，通過創業課程、課程實習和其他職前培訓機會、內部和部門工作經驗、項目工作等，學生於畢業時即具備較強的職場競爭力。 他強調了多元化和真實學習環境的重要性，不僅有利於學生將書本知識付諸實踐，亦可以增加他們的學習投入度。

為配合國家打造大灣區人才高地的願景，學院與本地業界合作，邀請不同綜合度假村的管理專家到灣區城市分享經驗，旨在提升灣區產業競爭力，與國際旅遊酒店業服務水平接軌。這種共享方式有利於旅遊企業開發和提供個性化的旅遊產品，提升遊客的旅遊體驗。趙博士總結說：「借助文旅產業的區域合作，我們期待進一步加強人才培養工作，共同為國家建設人才社區，以促進產業多元化及可持續發展。」

澳門旅遊學院與兩所隸屬於森梅教育集團的瑞士頂尖院校 -格里昂高等教育學院(Glion Institute of Higher Education GIHE) 和理諾士國際酒店管理學院(Les Roches Global Hospitality Education)簽署新的課程銜接協議，讓酒店管理學士學位課程學生於澳旅院完成 3 年學習後，於兩校的任一個校區(瑞士、西班牙或英國)繼續完成其學習要求後，便可同時獲頒瑞士院校和澳旅院各自之學士學位證書(雙學士學位)。GIHE 和 Les Roches 在 2022 年 QS 世界大學學科排名“款待與休閒管理”學科中分別排名第四及第五位。

同時，學院於2022年12月與澳洲昆士蘭大學商學院簽署了雙碩士課程合作協議，一同推進「1+1雙碩士學位課程」的合作項目。為符合條件的澳門旅遊學院學生提供了一個藉著學分互認以完成昆士蘭大學旅遊、酒店與會展管理碩士學位課程的機會，並可同步在最短兩年內完成澳門旅遊學院的碩士學位課程。昆士蘭大學在世界頂級大學中名列前茅，包括在 2023 年 QS 世界大學排名中名列第 50 位，在 2023 年泰晤士報高等教育世界大學排名中名列第 53 位以及在 2022 年軟科世界大學旅遊與酒店管理學科排名全球第 8位。

澳門旅遊學院希望透過這次與不同地區的國際知名高等教育機構的合作，不但為本院學生，更為合作院校的學生創造屬於他們的獨特學習機會和豐富他們的學術旅程。

澳門旅遊學院日前邀請了修讀旅遊零售及市場推廣管理學士學位課程的四位傑出校友分享創業心得。受訪者皆於不同範疇發領域有所成就，並希望藉此機會推廣該課程對相關行業發展的幫助。旅遊零售及市場推廣管理學士學位課程不但採用混合學習模式，將課堂的理論學習、在實驗室和行業經營場所進行的實踐學習互相結合，鞏固學生在實體和數碼零售及營銷運作和管理方面的知識和技能；還能為學生在未來零售行業的職業生涯做好準備，激發並發展所在的潛力。

英姿舞園創意總監劉楚華最近應邀出席了澳門旅遊學院的客席講座，並擔任主講嘉賓。是次講座對象為正在修讀藝術行政與管理課程的三及四年級學生，學院講師梁嘉豪先生為是次客席講座的主持人。講座於9月21日舉行，講述表演藝術和藝術團體在澳門的發展。講座分為兩部份，首部份於氹仔校區銀禧樓進行，主要向學生講述舞蹈團體的管理、體驗式戲劇及國際交流等議題。第二部份學生於英姿舞園舞蹈室進行了工作坊，工作坊內學生嘗試不同類型的肢體活動，並了解表演藝術團體的構成及運作。

為提升創意藝術課程之水平和認受性，澳門旅遊學院持續教育學校成功獲得2020年至2021年中國藝術科技研究所社會美術水平考級之課程教學及和考試授權，並於去年11月3日首次為修讀學院與中葡職業技術學校合辦的平面設計專業課程的學生舉行了素描三級考試。學生作品隨即寄到中國藝術科技研究所社會美術水平考級中心進行評審，並全部通過及獲發證書。

中國藝術科技研究所乃中國文化部直屬管理單位，旨在普及藝術教育、提高民眾藝術素質、規範社會藝術教學標準及推動社會藝術教育健康發展。其於2004年在全國開展「社會美術水平考級」活動，各地嚴格按照考級管理規定進行美術考級工作，並聘請著名美術家擔任評審專家，考級單位覆蓋全國30個省、自治區以及香港、澳門特別行政區。考試涵蓋三大類，共十一個專業，包括：中國畫(花鳥、山 水、人物)，書法(軟筆、硬筆書法)，西畫(素描、速寫、水粉、水彩、油 畫、漫畫)。以考級形式作為藝術教學的輔助評估手段，有助提高藝術愛好者的興趣及對自我藝術水平的檢測；更有助於開拓社會藝術教育的新途徑。澳門旅遊學院作為本地獲授權的教學及考試單位，將繼續推動本地藝術教育的發展。

試算表還是數據庫？明智的選擇。

我還記得當我初次看到試算表和數據庫的界面時，我無法區分它們—它們都包含行和列—看起來很像！然而，我們必須了解它們的不同之處。

Microsoft Excel 作為電子試算表應用程序十分普及，無需進一步介紹。隨著您對它的了解越多，您應該同意它是一個專為計算而設計的應用程序，擁有數百個不同函數。然而，如果您用試算表來管理數據，時間久了還是會有問題的。原因之一是 MS Excel 只能接受有限數量的行和列。有限數量到底是多少呢？試試在 MS Excel 中按 Ctrl + 下箭頭 找出答案！

標準 MS Excel 工作表的“結尾”停在單元格 XFD1048576（最後一個單元格的引用位置），即每一工作表有 1,048,576 行和 16,384 列（了解更多）。儘管您可以使用的總行數非常大（超過一百萬），原則上無論變量（列）的數量如何，每筆記錄通常也需完整使用一整行。這意味著 MS Excel 最多只能存儲 1,048,576 筆記錄。然而，尤其是在數碼時代，一百萬筆記錄並不是什麼大事。任何一間酒店客房內的智能傳感器都可以產生百萬級別的數據記錄。舉例來說，有一家擁有 1,000 間客房的酒店。無論客房是有人住還是空著，前台經理每天都可獲取最少1,000條記錄來追踪客房的各種使用狀態。假設該酒店已經經營了十年。其數據庫便最少需要維護 3,650,000 筆記錄（1,000 個房間的3,650 天）。撇開每筆記錄的變量（列）不談，這個場景很容易就超出了 MS Excel 行數限制的三倍。在市場上要找到一間擁有 1,000 多間客房、經營十年、同時對其業務數據作分析有要求的酒店並非難事。有些同學可能會建議使用多個 MS Excel 檔或工作表來繞過限制。但是，在這樣的安排中，MS Excel 中的許多關鍵功能將變得不靈活（如Pivot Table未能直接存取多個文件）。在複雜化的操作環境下，您的公式中也往往會更頻繁地出現錯誤。

相反，數據庫應用程序通常不受這些限制，有利於長期的數據管理策略。桌面級數據庫應用程序如 Microsoft Access 的文件大小限制為 2GB。此限制對於為桌面級產品是可以接受的（了解更多）。伺服器級的數據庫應用／系統，如 MySQL、MS SQL 等可提供更大的數據存儲空間（例如， MySQL 默認的表格大小限制為256TB，即256,000GB）。儘管如此，請不要忽略 MS Access 的重要性。對於中小型企業的使用者和數據庫原理的同學而言 MS Access 是非常合適的。此外， MS Access 亦可配合將來的發展升級到伺服器級的數據庫格式繼續運作（數據庫遷移）。

在進行下一個數據管理項目之前，不妨針對項目未來的可擴展性做出明智的應用程序選擇。 MS Excel 適用於計算和快速數據分析。然而，如果您的數據管理項目是長期的並且擴展的範圍可能很大，那麼學習維護數據庫如 MS Access 一定更理想—為您的項目選擇合適的工具。

修讀「ICT1002數碼技能I」的同學將會學習更多試算表和數據庫的原理和技能應用。

林浩平先生
澳門旅遊學院講師

別人對你在網上的安全行為的影響可能比你想像的大。除了自身教育及性格等因素，我們經常不自覺地跟隨別人的行為。作者帶領的研究團隊對來自澳門和內地110家公司和5所高等院校的1,600多名受訪者進行調查，發現即將畢業的實習生和已畢業的全職員工網絡安全意識明顯比全職大學生薄弱。網絡安全意識的減弱可能源於中國的社會教育結構：儘管在過去十年大學生人數激增，社會的普遍成員並沒有接受過高等教育或網絡安全教育。因此，校外風險意識較低的人士似乎重塑了畢業生對網絡安全的認知及行為。

澳門旅遊學院與法國頂級烹飪學校Ferrandi Paris合作，於11月26日至30日期間，在學院舉辦為期一週的法國經典菜式烹調課程。該短期培訓包括兩個開放予公眾的工作坊，以及僅供學院廚藝管理學士學位課程學生參與的培訓課程。

英姿舞園創意總監劉楚華最近應邀出席了澳門旅遊學院的客席講座，並擔任主講嘉賓。是次講座對象為正在修讀文化和遺產管理概論課程的文化與遺產管理理學士學位課程一年級學生，學院講師梁嘉豪先生為是次客席講座的主持人。一連兩日的講座於9月20及21日舉行，講述文化遺產和當代表演藝術在澳門的影響。首日講座在望廈校區展望樓進行，主要向學生講述舞蹈團體的管理、體驗式戲劇及國際交流等議題。翌日，學生在文化局演藝活動處胡家兆先生的導賞下參觀了舊法院黑盒劇場。導賞結束後，學生隨即前往英姿舞園舞蹈室參觀，了解藝文團體的運作。

IFTM welcomed in late January 2 retail industry professionals, who jointly gave a guest lecture on the latest trends in luxury shopping. The event was pitched to students enrolled in Chinese-language bachelor’s degree programmes at the Institute, and aimed to add to their knowledge of emerging consumer behaviour and marketing methods in retailing.

One of the speakers was Ms. Annie Kuong, a senior boutique sales executive working for an international maker of luxury jewellery and watches. The other was Ms. Joanna Leung, a top executive at a high-end department store operator in the Mainland.

Ms. Kuong is from the Taiwan region and moved to Macao 5 years ago. She has worked for several major international brands, including IKEA, a large-scale retailer of ready-to-assemble furniture, luxury jewellery brand and retailer Graff, and Montblanc, a branded retailer of luxury watches and writing pens.

During her presentation, Ms. Kuong explained to students the main differences between luxury retailing and mass consumer retailing, giving examples from her professional experience. She also discussed topics such as how to create consumer demand, how to manage and promote differentiated customer service, and how to identify potential sales opportunities.

The senior boutique sales executive talked about how advertising, marketing, shopping mall layouts and delivery methods, all played a role in increasing sales. Ms. Kuong said that luxury brand shop premises dealt with every important detail: from shelf positioning to the colours of the décor, through to the way that product display was arranged. Such steps were carefully designed to attract customer attention, and to arouse their interest in making a purchase.

As part of her presentation, Ms. Kuong highlighted to students the importance of managing customer expectations, cultivating customer loyalty, and managing properly budgets and supply chains.

During the event, she provided some career advice to undergraduates. Ms. Kuong said fresh graduates should take on opportunities to try new things, rather than merely focusing on salary level. She stated that, as graduates accumulated more work experience, their respective salary level would go up accordingly.

In her concluding remarks, Ms. Kuong told students they should understand that retailing was more than just conducting commercial transactions: a successful salesperson must have good observational skills, in order to anticipate an individual consumer’s needs, and to be ready to adapt their service to clients in relation to their purchasing power and varying consumption patterns.

Retailing in the ‘metaverse’

During the second part of the event, guest lecturer Ms. Leung discussed trends emerging in luxury retailing. She oversees luxury retailing operations at 61 department stores in China.

She explained how the outlook of Mainland consumers affected their purchasing behaviour and consumption patterns regarding luxury goods. She pointed to the rapid growth of this market segment in the Mainland, and analysed the differences between existing offline and online sales channels.

Ms. Leung talked about consumer segmentation and the identification of different groups with distinct preferences. She highlighted the importance of targeted sales in luxury retailing via differentiated channels, each with a distinct offering.

Ms. Leung also discussed business strategies for the ‘metaverse’: an emerging virtual reality world focused on social connection, where users can interact and experience things almost as they would in the real world. Strategies for the metaverse included investment in virtual shopping, and making increased use of smart technologies such as augmented reality and virtual reality, Ms. Leung said.

Students attending the guest lecture praised the richness of its content, and expressed their interest in the concepts newly-presented to them. By exploring emerging trends in retailing, undergraduates could get a better grasp of potential career paths upon graduation, including in new areas related to digital retailing, they reported.

根據學院最新的澳門旅遊學院畢業生就業調查數據指出，回覆調查的畢業生當中約23%於去年擔任“高級”職位。調查涵蓋2018年或之前畢業的校友。
同時，另一份2020/2021學年畢業生就業調查中可見，64%學院學士學位畢業生已獲聘，其中75%從事全職工作。13%學院學士學位畢業生選擇繼續升學深造，6%畢業生同時工作和升學。

IFTM’s Educational Hotel, Pousada de Mong-Há, welcomed on 20 April the “Portucau 1995” event, aimed at celebrating Macao’s unique Sino-Portuguese cultural heritage. It was put on by Year 2 students from the Chinese-language stream of the Hotel Management Bachelor’s Degree Programme, as part of the requirements for the course on Food and Beverage Management.

The name “Portucau 1995” was formed by combining the words “Portugal” and “Macao” – or “Macau” as typically rendered in Portuguese –, and the year IFTM was established. The event was inspired by the centuries-long cultural exchanges between the 2 places.

The building housing Pousada de Mong-Há is testimony to such exchanges. It was a Portuguese military barracks in the later stages of Portuguese administration of the city. The complex has retained its Portuguese architectural style, and is unique in Macao.

“Portucau 1995” participants had a number of opportunities to learn more about Macao’s ‘East-meets-West’ culture. The event included a tour of the Pousada de Mong-Há, with a commentary on its architectural features – including “eco-friendly” ones – as well as a dinner consisting of authentic Portuguese cuisine. In addition, people taking part in the event could learn more about traditional Portuguese costume. There was also a lucky draw, adding to the fun.

Guests were very enthusiastic about “Portucau 1995”, and highly appreciated the activities and service provided by the students. Several noted the IFTM undergraduates had done a good job in promoting Macao’s culture and history.

The net proceeds of “Portucau 1995” were donated to Anima Macau. The charity supports animal welfare and works to raise awareness about animal rights, as well as to prevent animal neglect and abuse.

Organising the event was a great opportunity for students to put to use knowledge gained in the classroom. It also allowed undergraduates to improve their teamwork skills, providing them with valuable hands-on experience and a great sense of satisfaction in being able to host a successful event.