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澳旅院文化與遺產管理理學士學位課程的一年級學生於2023年5月6日參與了由魯班先師木工藝陳列館提供的專題工作坊活動。此次活動由學院講師陳昭宇博士組織，在木藝工會副會長黄慶鏘、上架行會館葉館長及其團隊的帶領下進行了一次豐富的非物質文化遺產項目體驗。活動圍繞著兩個被列入澳門非遺清單項目-“上架木工工藝和魯班誕”展開，共分三部分進行，包括館內導賞、專家對話和體驗工作坊。學生在實踐過程中了解到了魯班精神及其工藝在澳的傳承歷史、過程和延續，並深刻感受到其工藝操作的不易及其傳承的價值。學生們紛紛表示此類實踐活動的學習方式讓他們受益匪淺，並更好地將課上所學和實踐相結合。

全國政協委員、澳門旅遊學院院長黃竹君博士在接受中國旅遊報專訪時，從多角度解釋澳門和橫琴的區域融合有助兩地旅遊業復甦。黃博士建議兩地可引入業界、學界，且重點發展文化、旅遊、體育、會展及醫療健康等產業。

澳旅院資訊科技講師林浩平帶領兩位學士學生利用擴增實境（AR）及近場通訊（NFC）技術提升來訪者於澳旅院開放日的體驗。

IFTM Alumna Shares Her “Life without Limits” Experiences in the Event Industry

On April 24, 2023, an IFTM alumna returned to the Institute for a guest lecture recapping her seven years’ experience in the event management industry, and she advised IFTM students to keep the momentum going.

The sharing session was held in the presence of Dr. Clara Lei, Director of the School of Hospitality Management, Dr. Ubaldino Couto, Coordinator for the School’s Tourism Event Management Programme, and Dr. Irene Chan, Coordinator for the School’s Bachelor’s Degree Programmes taught in Chinese.

Ms. Zoe Huang Ying, a Tourism Event Management Programme graduate, has led a splendid life since completing her studies at IFTM. Her life over the last seven years has been described as “life without limits” by her.

Following her studies at the Institute, Zoe began working for a company she liked very much, which allowed her to do what she wanted. Of course, this freedom was limited in terms of commercial operations and business decisions.

She began as a party planner and worked her way up to becoming a wedding planner. Her employers have allowed her to continue her education and training while working full-time at the company. Zoe, for example, has taken courses in wine appreciation, floral arts, and wedding planning to better understand her clients’ needs and provide appropriate services to them. She was certified by Weddings Beautiful, an international licencing entity for skilled wedding planners.

During the sharing session, Zoe also shared her experiences in planning some spectacular weddings and occasions. Some of her previous clients requested that weddings be held in fields, farmland, and shipyards, among other unusual locations. She emphasised that the main reason for clients’ choice of wedding locations or venues was emotional appeal rather than display of flamboyance or tackiness. As a result, a wedding planner should understand the reason for each occurrence and the uniqueness of each wedding.

Emphasising the significance of a wedding planner, Zoe stated that these professionals should be there to solve – rather than cause – problems for their clients: the marrying couples. She also stressed the importance of creating and maintaining a romantic atmosphere throughout the wedding.

Students actively raised questions for Zoe during the question-and-answer session near the end of the lecture, and she answered them with her own insights, benefiting all students.

A group of Year 1 students in the IFTM Tourism Event Management Bachelor’s Degree Programme (Chinese Medium) conducted a night tour of visiting heritage monuments of Macao as a project for their ‘Introduction to Business Management’ course. The project aimed to propose a creative theme and route for a night tour, allowing students to put what they had learned in the classroom while learning more about the unique features of Macao into practice.

Students were asked to work in groups to come up with a proposal. The winning proposal, voted by the whole class, featured movies and heritage sites in Macao. The winning route connects Camoes Garden, Ruins of St. Paul, Travessa da Paixão, Senado Square, St. Augustine’s Church and the Dom Pedro V Theatre. Before site selection, thorough research works on movies that were filmed in Macao was conducted. World heritage sites that have been used for filming some of the world-renowned movies were then selected. For example, Camoes Garden was one of the filming places for Bruce Lee’s movie Fist of Fury in 1972. Travessa da Paixão was one of the filming places for the Hong Kong movie Isabella in 2006. Students used their creativity to theme the night tour with the movie to demonstrate how these heritage sites can contribute to creative works, showing the different sides of these treasures.

Throughout the process, the students gained experiences in problems they may face in the real world in planning, organising, leading and controlling – the 4 functions of management – and learned how to solve such problems. The project also drew the attention of the students to the unique heritage of Macao, and to ways of promoting and protecting that heritage.

三位澳門路易威登的代表為澳旅院學生進行了一場客座講座, 主題為「奢侈品牌如何在執行其營銷策略的同時維護客戶關係」。路易威登澳門零售總監Arthur Lupker先生及同為澳旅院畢業生的Giles Leong先生及Celia Shi 女士，皆鼓勵同學要保有好奇心及其在工作中的重要性。不單因為公司著重此質素，更因為具有好奇心的人，會更主動學習而成為更優秀的人才。兩位畢業生亦表示，澳旅院的教育為其現時工作打下紮實的基礎。

本地餐飲業者及學生於2023年4月20日參加了首場由澳門旅遊學院持續教育學校與永利餐飲學院合辦的「美食名廚大師技藝展示系列」之「泰國東北-依善菜主題工作坊」，由來自泰國東北部烏隆府的Num Weerawat Triyasenawat大廚進行展示，與參加者們交流廚藝心得。工作坊系列由4月至6月初舉行，涵蓋國內外不同菜系，強化澳門「聯合國教科文組織：創意城市，美食之都」的身份。

澳旅院師生於2023年4月6至10日到訪廣東海洋大學，並參加了由該校組織的主題為「弘揚海絲文化，情系大灣區」的“2023粵澳青年學生交流營”活動，與當地師生深入探討粵港澳大灣區以至全國的旅遊業發展及人才培育事宜。兩校管理人員皆希望未來可舉辦更多類似活動，有助聯絡學生感情、培養具家國情懷及國際視野的人才。

澳門旅遊學院文化與遺產管理理學士學位課程一年級學生於2023年4月12日線上參與非物質文化遺產相關的專題講座。澳旅院講師陳昭宇博士邀請了來自江西省景德鎮陶瓷世家孫公窯第四代傳承人孫立新先生和其侄女孫榕慊同學，分享他們和陶瓷技藝的故事。專題講座以“中國非物質文化遺產陶瓷的守藝與傳承“為主題，主講嘉賓們向學生們分享了非遺保護的意義和以“情懷”為根基的保護理念。

澳旅院邀請到莫倩婷小姐，現任石頭公社主席、導演及演員，為修讀文化與遺產管理理學士學位課程的學生進行了一場客座講座。是次活動除了向學生分享非牟利文化藝術團體如何在疫情的影響下為澳門的劇場多媒體創作及拓展生存空間而努力，更加深了學生對拓展藝術敎育及推動澳門本土藝術的認知及理解。

Industry Expert Shares Experiences and Gives Talk to IFTM Students on Improving Brand Image through Customer Service

IFTM always strives to build students’ ability to practice what they have learnt in classes to minimise the gap between book knowledge and real-world practice. To maintain the balance between theory and practice, the Institute often hosts talks by inviting different industry professionals and successful alumni to share their expertise, experiences and advice with current students. The Institute takes account of the students’ competitiveness for future career opportunities and professional development.

IFTM adjunct faculty, Ms Daney Qiao, has invited Mr. Vincent Chan, General Manager of the Rainbow Group, to share with Year 2 students from the Tourism Retail and Marketing Management Programme (Chinese medium) his expertise and work experiences in improving brand image through services. The sharing corner was held at the iRetail Lab on 28 March 2023. The guest speaker, Mr. Chan, who has been working in the retail industry for over 20 years, concluded the change of attitude and experiences that he had working as an employee from day one until reaching today’s position.

In the sharing talk, Mr. Chan combined his expertise with practical examples to explain and show students the importance of eye-catching displays in a retail store. He emphasised that retailing is not only about the sale of goods but also about consumer demand. Thus, he brought out the importance of providing satisfactory services to consumers, which will result in the trust and loyalty of the consumers to the business.

Besides, this valuable talk aimed to provide participating students with a more profound and straightforward approach to understanding the retail industry, primarily to provide an opportunity to the industry practitioner who can better integrate their theoretical knowledge learnt during lectures with real examples and experiences.

Power BI是一款功能強大的商業智慧工具，它使企業用戶和個人用戶能夠輕鬆地訪問、轉換和視覺化資料。同時，Power BI還允許用戶連接到各種資料來源，允許來自多個資料來源的統一視圖。這使得用戶更容易發現趨勢，識別異常，和發現機會。

澳旅院商業管理學概論科導師何耀榮先生於2023年3月10日為大一及大二學生安排了到訪中國根有限公司的活動。中國根有限公司於一九九三年由馮連華先生創立。自八十年代中期，一直致力投身於中國古董藝術行業，研究和探索這方面的知識，累積了非常豐富的經驗。是次活動除了加深學生對澳門歷史文化遺產的知識和興趣外，更邀請到總經理馮美玲小姐向學生講述其公司的架構和日常在管理公司上的工作流程。透過這次參觀活動冀增加學生對商業管理與歷史文化遺產保育兩者之間的聯繫的認知，亦希望他們能從中了解到商業管理在各行各業的重要性。

MyIFTM 是為澳門旅遊學院的學位課程在校學生開發的手機應用程式，方便用戶透過智能手機安全和便捷地獲取學院最新的資訊及服務。在校學生們除了可以利用程式查詢課表、出席率和成績及論文計劃書外，還可以用作支付費用、申請各種所需證明等多元化資訊服務。此外，學院並將於2023年持續改進、完善應用程式及延伸內建的功能模組，為師生提供更全面的服務。

On 24 February 2023, students in Tourism Retail and Marketing Management (Chinese medium) Bachelor degree programme were invited to attend the ‘Sour Graphik: Foober Adventure – a solo exhibition of Mr. Ng Man Cheng.’ as part of the Macao Young Artists Scheme. Mr. Ford Lei Chong Fo, the ‘Retail and Marketing Commerce Programme’ course lecturer, explained that the event was an opportunity for students to understand better how local designers establish their brands and overcome challenges. The exhibition showcased Mr. Ng’s portfolio and works, highlighting the potential for artistic creativity among the younger generation. Participating students gained new perspectives on conducting marketing plans for future clothing brand development.

During the visit, Mr. Ng shared the background and inspiration of his brand and emphasized that there are no limits to design or products. He encouraged students to consider multiple product values when creating marketing plans. He believed the visit was a platform for young artists to interact and stimulate their innovative ideas while building international arts and cultural exchange channels to enhance Macao’s status as the Art Capital for young artists.

Mr. Ng guided students through the exhibition and explained the philosophy and concept behind his creations. He combined his design career’s inspirations and experiences to discuss the importance of concept creation in the product development. Mr. Ng stressed that having unique features and value propositions can bring out a brand’s unique spirit and create a lasting impression.

Additionally, Mr. Ng shared his insights on the local art industry and  discussed the prospects of today’s design industry in Macao. He expressed his gratitude for the opportunity to assist the creative industry and design education by holding his solo exhibition and introducing his works to IFTM students. The aim was to boost their knowledge of the design industry.

Knowledge and skills acquired at the Tourism Retail and Marketing Management Bachelor’s Degree Programme (Chinese Medium) have assisted a third-year student, Ms. Joan Fu Ka Kei exceling in her work at a global luxury fashion brand.

Having enrolled in the programme at IFTM in 2020, Joan joined her current employer in May of the following year. She started as a Sales Executive and have climbed up the ladder steadily, which brought her to her current position overseeing the operations of two shops. Commenting on how the curriculum has raised her up, Joan pointed to a lot of areas that has cultivated her capacity and capability. She emphasised that each course did have a role in her career development. Despite being a programme in Chinese Medium, English is a compulsory course in the programme. “The English lecture every week has educated me in terms of managing job interviews and writing work emails,” Joan recalled. “The curriculum meets the needs of my job.”

In addition to the English lectures, Joan also mentioned the management course. “The course has taught us practical skills on how to incentivise others and to design incentive programmes at workplace. These skills are very useful,” Joan said. With that said, on the pragmatic side, Joan pointed out that in previous course projects or group assignments, she has often been chosen as the leader. With greater opportunities initiating communications and coordinating work, she found these experiences rather helpful in her workplace. “At my workplace, we often have promotional or special projects, in which I can utilise my capabilities acquired at the Institute, such as planning projects, arranging manpower, and designating tasks,” Joan explained.

Overall, in Joan’s opinion, the entire curriculum of the programme in which she is studying is delicately arranged and appropriate for the working professionals. “All knowledge learnt can be applied at work,” Joan commended. When trying to conclude her comments, Joan made special emphasis that her comments were all genuine.

There must be some reasons behind Joan’s opting to enrol in the Chinese medium programme at IFTM, and she explained why. The main reason behind her decision was that she wanted to improve herself both academically and professionally. She disclosed that when she graduated from secondary school, she went to Taiwan for university education. However, she did not find that engaging, so she returned to Macao after the end of the first year. The reason why she decided to further her education at IFTM is that she found education crucial to life. “After working for several years in the insurance sector – and having experienced fierce competitions in society – I discovered education very important, and choosing a quality institution is as critical,” Joan recapped.

Striking a balance between working and receiving formal education is a delicate art, which requires the utmost of attention. In Joan’s opinion, however, another factor prevails: willpower. “IFTM has high standards. Assessments and examinations do not give way to my full-time job,” she said, implying that the burden was as heavy on both sides of her balance.

On suggestions to retail sector expectants, Joan pointed out that personal attitude is critical. “I suggest them having broader horizons and cultivate both their academic knowledge and pragmatic capabilities,” she concluded.

澳門旅遊學院及金沙中國有限公司於2023年3月15日共同舉辦學術研討會暨合作備忘錄簽署儀式，標誌兩機構將會深化校企合作，攜手推動旅業人才培養和產業可持續發展，雙方亦會共同建立會展業澳門職業技能認可基準的培訓手冊及行業標準，為本澳會展產業的發展建立更堅實的基礎。研討會邀得國際會展機構、澳門政府官員、金沙中國管理層及澳旅院教學人員主講，探討會展業發展趨勢。

畢業於澳門旅遊學院廚藝管理理學士學位的校友吳玉姍，於澳門首屆朱古力雕塑及夾心朱古力比賽中，與她的隊友獲得了金獎及「最佳夾心朱古力」雙大獎，標誌該學位課程的過人之處。課程擁有行業前列教學班底，除教導學生廚藝相關知識外，亦會教授語言、管理理論、市場學、營銷等相關理論和技巧，更提供實習計劃及參與交換生項目的機會。

澳門旅遊學院榮登QS世界大學“款待及休閒管理”學科排名亞洲第一、全球前十位

澳門旅遊學院在最新發佈的2023年QS世界大學“款待及休閒管理”學科排名中躋身全球前十位，位列亞洲第一，是本地高等院校歷來首次奪得如此佳績。

澳門旅遊學院作為一所提供款待及休閒管理學科的高等教育機構，本年度位列全球第十位，較去年排名躍升了十三位；學院的亞洲排名由2022年的第三位攀升至第一；更連續第七年在QS世界大學“款待及休閒管理”學科方面高居澳門排名榜首。

QS世界大學排名按不同學科領域對世界各地的頂級大學進行評級，2023年的排名已於3月22日公佈。全球共有2,477所院校參與款待及休閒管理學科排名評選，同比增長14%。面對激烈競爭，澳旅院仍然能夠屢創新高，除了歸功於“學術聲譽”方面的亮眼成績，更有賴校友在勞動市場上的出色表現，使得“僱主聲譽”的評分亦有大幅增長。

近年來，學院持續優化教學，又開辦碩士和博士學位課程，更與國際知名院校合作推出全新的雙學位課程。在短短四年間，澳門旅遊學院從世界排名第33位攀升至全球前十強。

學院也開展了其他值得關注的項目，包括推出嶄新的教學設施，如：零售實驗室、文化遺產數碼檔案室，以及商業創意孵化器構想實驗室。此外，澳旅院也對望廈迎賓館和教學餐廳這兩個實習單位進行翻新工程，氹仔校區亦隨著銀禧樓的啓用為更多學生提供優質的教學環境。

QS世界大學學科排名旨在幫助有意向的學生辨識心儀課程範疇的世界領先高等教育機構。自2011年以來每年發佈榜單，目前共涵蓋54個學科，在2017年新增了款待及休閒管理學科。排名詳情請瀏覽www.topuniversities.com。

黃燕妮博士與陳冠廷講師於2023年3月16日帶領澳門旅遊學院廚藝管理課程的四年級學生參觀位於澳門上葡京綜合度假村的葡式餐廳 – 味賞。味賞主廚André Filipe Ferreira Lai 示範了薯絲馬介休和特式柑橘吉士球這兩道展現葡萄牙美食的傳統和創新特色的招牌菜。此外，主廚亦分享其在烹飪行業的專業知識和葡萄牙美食背景的知識。學生們在主廚的指導下嘗試製作特式柑橘吉士球，度過了一段美好的時光。行程的最後，學生們更參觀了澳門卡爾拉格斐奢華酒店的客房，其裝飾帶有西方和中國元素，如帶有荔枝紋皮革、黑色、金色和充滿活力的紅色的裝飾及中式瓷器。

澳門W酒店總經理陳國正先生、人力資源總監黎祖智先生及12名高層管理人員於2023年2月10日到訪澳門旅遊學院，向學院的大四學生介紹了W酒店的品牌形象及其集團的職場文化。講者提及到W酒店除了致力向員工提出多方面的培訓，更有向行業領導者學習的機會。此外，還鼓勵學生們在投身酒店行業過程中，珍惜各類型的實踐機會和經驗，在未來的職業道路上積極建立及維繫行業中的社交網絡，以幫助日後職場上的發展。澳門W酒店各部門管理層在是次活動中與學生們進行了互動和深入的交流。與會學生亦紛紛表示參與此活動是一次既激動人心且收穫豐富的經歷，然而激發了他們投身酒店行業的熱情。

澳門旅遊學院酒店管理學士學位畢業生張湛悦榮獲2021年度「中國大學生自强之星」獎學金。該活動由共青團中央、全國學聯指導，中國青年報社、新東方教育科技集團、中國青年創業就業基金會聯合舉辦，活動旨在樹立當代大學生熱愛祖國、品行優良、不畏艱難、自强不息的榜樣。張同學積極服務於學院、努力不懈地提高自己各方面的知識和能力令她深受肯定並脫穎而出。她也表示這次獲獎的經歷會成為她日後會繼續秉持勤學求真的動力，讓自己成為一個更加優秀的人。