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On August 2, 2023, a group of IFTM students from the Practicum course in the Tourism Retail and Marketing Management programme (Chinese Medium) conducted a mystery shopper visit to several premium boutiques at Wynn Macau and One Central Macau. The visit was organized and led by Ms. Athena Wong, an IFTM alumna and an adjunct faculty member.

This visitation is a vital component of the programme as it provides students with the opportunity not only to apply their theoretical knowledge but also to assess the relevance of various theories in the context of Macao. It allows them to gain insights into the differences in service quality of different brands.

“The students were very excited to have these chances because they were convinced that the knowledge learnt from lectures is applicable in real-life situations,” Ms. Wong said. “Meanwhile, they had the chance to discuss their experiences right after their visits and to give comments among themselves on the service level of each brand.”

Ms. Wong further explained that the course covered several key aspects, one of which was client experience, comprising four pillars: welcome, relationship building, commercial aspects, and lasting impression. “Students receive training in client experience literacy through classroom sessions, group activities, role-playing exercises, and lectures before embarking on the mystery shopper visits. They were also introduced to specific criteria for evaluating client experiences,” Ms. Wong recapped. She also underlined that the key difference is that during lectures, students were taught how to conduct sales. On the contrary, they are clients during the visits. “Therefore, they have gained an understanding of providing a satisfactory client experience before evaluating whether standards have been met in realistic scenarios,” Ms. Wong concluded.

“Most of the students are working professionals, enabling them to integrate their real-life experiences into the theoretical knowledge gained from their lectures. Their input is regularly incorporated into class discussions,” Ms. Wong added. Ms. Wong elaborated on the mission, stating that there were five criteria for evaluation: reception, relationships, persuasion, impression, and stimulation. Each student was provided with a checklist for record-keeping. the first four criteria consisted of 33 items, accounting for 70% of the checklist. Ms. Wong explained that these items effectively covered the majority of the retail industry, despite variations in service quality among different brands.

The remaining 30% was allocated to the fifth criterion – the overall client experience. Ms. Wong also added that while classroom lectures were comprehensive, actual visits offered students a realistic perspective on the services clients receive.

IFTM is renowned not only for its programs conducted in English as the medium of instruction but also for a series of higher-education programmes taught in Chinese. These Chinese-language programmes include Tourism Events Management, Hotel Management, and Tourism Retail and Marketing Management, the latter being the programme that conducted this mystery client experience. On one hand, the Chinese programmes provides students with a clearer understanding of their theoretical knowledge. On the other hand, students are equipped with business communication skill in English as an integral part of their curriculum. These programmes are taught by quality academic faculty from a variety of countries and regions, alongside adjunct faculty with extensive industry and managerial experience. The featured mode of education at IFTM – blending theories with practice – is unyielding.

Graduates from the Tourism Retail and Marketing Management programme acquire in-depth expertise in various areas, including knowledge and skills of retail business, marketing, management, interpersonal analytical skills.

巴西旅遊部長塞爾索．薩比諾（Celso Sabino）帶領代表團於9月21日到訪澳門旅遊學院望廈校區。部長一行參觀了學院的教學酒店望廈迎賓館、教學餐廳及其他培訓設施。期間，巴西代表團與澳旅院院長黃竹君博士及其他學院代表會面，並對學院的工作有更深入的認識。

澳門旅遊學院教學餐廳總經理李漢斯日前出席“2023澳門創意城市美食之都可持續發展美餚大師班系列活動”，為參與活動的嘉賓及學員講解可持續食材的魅力，並作廚藝演示。系列活動由旅遊局、永利餐飲學院及澳門旅遊學院於6月至9月期間聯合舉辦，一系列四場的活動旨在提升本澳餐飲業界對環保和食材可持續發展的重視，同時促進澳門作為聯合國教科文組織創意城市美食之都的角色。

澳門旅遊學院於波蘭合辦國際學術會議 (ICE2023)

由波蘭維斯瓦河酒店管理學院（Vistula School of Hospitality）主辦，澳門旅遊學院作為協辦單位之一的“第六屆會展及節目國際學術會議－在波蘭掀起波瀾：變革性會展活動（The 6th International Conference on Events (ICE2023) – Making Waves in Poland: Transformational Events）”於2023年9月3至6日在波蘭華沙成功舉行。會議吸引了來自世界各地17個不同國家和地區的70多名人士參與，探討會展及節目管理的最新研究成果和發展。

ICE系列會議始源於澳門旅遊學院與英國伯恩茅斯大學的學術合作，首屆會議於2010年通過澳門旅遊學院旅遊研究中心舉辦。第三屆的會議真正擴大了其國際覆蓋面，該屆會議由澳門旅遊學院與其他合作機構共同舉辦，其中包括美國中佛羅里達大學羅森酒店管理學院，該學院和南非開普半島科技大學也是組委會的成員之一。

下屆國際會議將於 2025 年重返亞洲，由中國北京第二外國語大學 (BISU) 主辦。有關 ICE 會議系列的更多資訊，可到訪會議的官方網頁：www.makingwavesinevents.org。

澳門旅遊學院在會展及節目管理方面享負盛名和卓越的教育水平，並通過最新的研究和教學與會展及節目行業建立緊密的聯繫，以及開設旅遊會展及節目管理學士學位課程，為致力推進該專業領域的先驅之一。學院將於下一學年開辦全新的國際會展及盛事管理學士後課程(有待最終審批)。

如有垂詢，請聯繫旅遊會展及節目管理課程主任高迪龍博士，dino@iftm.edu.mo。

澳門旅遊學院學生參與清華大學“中國陶瓷非遺文化與工藝實踐交流活動”

澳門旅遊學院與清華大學美術學院合作開展為期10天的“中國陶瓷非遺文化與工藝實踐交流活動”，此次活動由陶瓷藝術設計系准聘副教授吳浩宇先生邀請來自澳旅院的師生參與，透過陶瓷文化及其傳統工藝這一主題，了解中國非遺的多元化和傳播價值。澳旅院師生團由旅遊管理學校陳昭宇博士帶領，分別從2023年7月31日至8月9日期間，於北京、江西省景德鎮市及上饒市婺源縣進行實地訪學。學生們分別在北京遊覽了草場地國際藝術村、798文創園區、清華大學、恭王府等地，了解藝術作品的創意展示方式和藝術創作者的創作環境，同時也感受到北京這座城市的文化氣息。

師生團亦到訪了有“瓷都”美譽的景德鎮市。在這裏，學生們通過參觀景德鎮中國陶瓷博物館、民窯博物館及御窯廠，全面了解陶瓷文化在景德鎮這座城市發展的起源和貢獻，也了解到陶瓷在不同年代呈現的形態、技藝的不斷變化和提升，以及為人們生活所帶來的文化薰陶，同時也深深地影響著這座城市的文化氣息和底蘊。此外，學生們還參觀了陶瓷相關的工業遺產，比如丙丁柴窯、陶溪川等地，了解到舊時燒窯場景及其工藝智慧，並體會到這些工業遺產活化再利用之後，是如何透過其傳播載體的多樣性，讓新一代年輕人了解和傳播陶瓷文化。

學生們還到訪景德鎮陶瓷大學—中國唯一一所以陶瓷命名的多科性大學，看到了多元文化交流的碰撞，及該大學的學生們藉此平台進行創意孵化的過程。在參觀名坊園和國瓷館的過程中，澳旅院師生們了解到陶瓷作為中國文化的載體之一，在國宴等重要外交場合中傳播中國文化的重要地位和作用，其技藝之精細、巧妙和多變性，將中國文化自信體現地淋漓盡致。不僅如此，學生們也親自體驗了釉下彩、拉胚等部分陶瓷工序，以及景德鎮的其他非遺手工藝，如畫油紙傘等，豐富了此次訪學的實踐內容。

除了解陶瓷工藝本身之外，師生團還走訪了景德鎮周邊地區，包括景德鎮陶瓷發祥地 – 瑤里古鎮及有著古徽州傳統文化的古縣婺源鎮等地區，深入當地社區，感受這片土壤裡面沿襲的傳統生態及徽派建築的美學價值。此次訪學無論是從傳統村落、古建築到非遺技藝的多變形式，還是從文化景觀上，都讓澳旅院的學生們全面體會到陶瓷非遺的價值所在。最後，此次活動得到了來自景德鎮陶瓷大學國際學院院長張婧婧、景德鎮中國陶瓷博物館副館長馮少俊、江西省民間文藝家協會主席孫立新等人的接待和大力協助。

江西省景德鎮市作為聯合國教科文組織創意城市網絡中的民間手工藝之都，擁有著豐富的陶瓷文化特色。澳門特別行政區作為世界文化遺產地，有著極具歷史價值的多元中西文化，澳門旅游學院開設的文化與遺產管理學士學位課程同樣致力於文化遺產的保護和傳承工作。通過此次實踐交流活動，有利於澳門特別行政區和景德鎮市在文化遺產資源上的交流和傳播，與此同時，促進澳門與內地師生間的情誼，加深彼此的相互瞭解，也將拓寬中國陶瓷非遺的影響範圍，同時吸引更多高素質的人才投身期間，為中國陶瓷非遺專案注入更多活力，從而使中國陶瓷非遺獲得持續、長遠的發展。未來澳旅院也將不斷致力於推動與內地高校共建共享創新平台，協同開展科技文化創新研究，不斷推動與內地`地區的文化與教育交流合作。

澳旅院帶領順德職業技術學院師生參加亞太旅行遊協會澳門分會研學遊

澳門旅遊學院(IFTM)聯同亞太旅遊協會(PATA)澳門分會及澳門特別行政區政府旅遊局(MGTO)，於2023年8月29至31日帶領來自順德職業技術學院酒店與旅遊管理學院師生於澳門進行研學活動，考察澳旅院、旅遊區、旅遊娛樂綜合體等，以了解旅遊業的最新發展及旅遊業為何可以成為保護文化的工具。作為QS世界大學“款待及休閒管理”學科世界排名十強、亞洲排名第一的教育機構，澳旅院是帶領本次研學活動的首選單位。

除了澳旅院專業導師對研學主题的學術講解，亞太旅遊協會澳門分會理事長王淑欣女士及澳門特別行政區政府旅遊局王盛鑫先生，亦為順德師生團介紹澳門旅遊業發展的情況。寄望借助學術理論及實地考察，師生能分析兩地強項，取長補短，為區域合作獻計謀策，從而為未來發展作更好的貢獻。

王淑欣理事長重點介紹亞太地區的旅遊發展，並指出亞太旅遊協會在促進本地及區域可持續發展方面的角色。旅遊局王先生與學員們一起探討「旅遊+」發展行銷策略，通過整合節慶、美食、運動和會展體驗，提高目的地吸引力，並一起討論確定區域旅遊合作的障礙與解決方案。研學活動中重點討論促進旅遊體驗和經濟增長方面的跨境合作、文化差異和可持續發展等問題，還安排學員瞭解澳門主要的美食景點並品嚐美餚佳饌，領略澳門文化和美食之都的魅力。

學員通過本次的研學活動，充分瞭解亞太地區的最新旅遊業發展和協會的角色，並以大灣區為例，領會不同城市及景點之間，如何相互合作宣傳區域旅遊的同時，保護好本土文化和文化遺產。

澳門旅遊學院持續教育學校多方面培育高端人才，提供專業定制課程、研學活動、職業技能培訓、國際認證課程及考核。培訓主題涵蓋的範圍非常廣泛，除了酒店、文化旅遊、會展、零售、高端服務、餐飲這些強項外，也提供創意藝術、資訊科技、康體、語言、商業管理、財務與葡語系國家商貿等等的培訓，同時也會根據不同的需求，量身訂制，務求有的放矢。澳門旅遊學院持續教育學校亦為本澳市民帶來更多學習進修的機會，為個人成長、職業發展謀求新出路，迎接更多機遇與新挑戰。

澳門旅遊學院與香港及澳門區托福考試的代表聰穎教育將於 2023 年 8 月 31 日在澳門旅遊學院望廈校區舉行合作協議簽署儀式。此次簽約目的為確立澳門旅遊學院正式授權於美國教育測驗服務社(ETS),在澳門舉辦網上托福考試(即 TOEFL iBT)。澳旅院亦開辦托福應試準備班，為考生提供全面且優質的英語及應試課程。澳旅院除有可靠的英語師資外，大部分課程亦以英語教授。同時，學院越見廣泛的全球認可度及國際國內網絡，將使學院成為突出的托福應試中心。

另外，由於托福考試不限考生原居地，故大灣區以至全國的考生都可在越見緊張的考席中，揀選澳旅院作為應試場地。同時，本地考生也必受惠於澳旅院位處澳門心臟地帶的優勢。因此，澳旅院應試中心的需求必定會越來越大。

澳門旅遊學院蘇清朗副教授最近與北京理工大學珠海學院團隊，以點雲三維成像技術，獲得其第四個國家專利。該技術有助更快建構更精確的電腦圖像，有助更好保育文化遺產建築。

IFTM students have managed to double their sales compared to expected at a pop-up store operation at the Educational Restaurant, which is part of a course assignment.

The achievements were made by a group of second-year Tourism Retail and Marketing Management (Chinese Medium) students studying the Marketing Channels and Distribution course. The course was formulated to educate students about the strategies available to conduct multi-channel marketing practices. The course also covers knowledge from upstream to downstream exposure, such as choosing the optimal distribution channel and product delivery to customers. Site visits and projects, among other elements, are part and parcel of the course.

Students have picked local retail brands from the iRetail Lab of IFTM and sold their products. At the end of the pop-up operation, one group of students made nearly MOP6,000 in revenue, nearly double of their estimated revenues of MOP3,000.

Menna Wong Choi Lin, a student-operator of the project, acknowledged the project for providing her with valuable knowledge about the products they sell, stock preparation, and workforce management.  “As most of us are working students and we had noontime and evening sessions at the pop-up store, the former session was tough on our human resources,” Menna told IFTM News Portal. She also learnt how to acquire products, market products, and understand marketing trends. “It surely has helped me incorporate my theoretical knowledge.”

Jesse Ho Ka Hei, another student in the course, expressed that they learnt from the course lecturer, Ms. Daney Qiao Danyi, sharing of her experience and professional analysis, as well as inviting industry practitioners to share their experiences. They were able to use classroom knowledge flexibly with their team members to build up the pop-up store step by step, allowing them to understand the knowledge points more thoroughly.

On the other hand, Daney believed that this project would help students shape their future careers and realise their entrepreneurial dreams. “I saw happy faces on participating students [after the pop-up sale],” she said, adding that they showed a much stronger sense of engagement than in other written course assignments. She suggested that students who want to start their own businesses have already experienced what entrepreneurship is like, and they may have a clearer idea if they really want to be entrepreneurs in the future.

Students conducted various analyses to prepare for their project. They analysed the restaurant, focusing on its Michelin green star status and use of self-grown ingredients. “We have also analysed the current retail status Macao, such as the consumption preferences of tourists,” Menna added. Menna’s group chose organic body care products brand The Mossand crystal jewellery brand Crstfa. They met with brand owners at a site visit, liaising with them and familiarizing themselves with the products.

Additionally, Daney organized a field trip to visit local brands O.N.E. Products and Cloé Jewelry & Art. The trip helped students understand the challenges of establishing a brand, the impact of the epidemic, and how the owners changed their business models and strategies to cope with environmental variables during challenging times.

In the operations, Daney disclosed that the students had well-incorporated their theoretical knowledge and real-life work experience so as to smooth the progress of the project. She did not see the confusion and hustle that she estimated would happen.

Daney added that she was considering negotiating with larger brands to expand the course project to allow students to stage their pop-up sale in a real shopping mall setup.

澳旅院於〈中國旅遊學術研究國際影響力評價—基於2001-2021年SSCI旅遊類論文統計研究〉當中的「2001—2021 發表 SSCI 旅遊論文 h 指數≥ 7 的機構及其 g 指數」榜單中，於122家大中華區院校中排名第六，且排名為榜上三家澳門院校中最高，標誌著澳旅院學者的論文常被引用且受同儕認同。

資料來源: ：中國旅遊研究院旅遊學術評價研究基地，等. 中國旅遊學術研究國際影響力評價——基於2001—2021 年SSCI旅遊類論文統計研究 [J]. 旅遊學刊, 2023, 38(3): 147- 162.

澳門旅遊學院學生在會議活動策劃比賽獲獎並代表澳門參加國際比賽

澳門旅遊學院派出兩支隊伍參加由澳門會議展覽業協會主辦的2023澳門大專院校學生會議活動策劃比賽，分別獲得亞軍及最佳 PPT 簡報設計獎，與及優異奬，當中亞軍隊伍成員黃晨瑋更贏得唯二最佳演講者殊榮。亞軍隊伍會於2023年11月代表澳門，到泰國曼谷出戰2023亞洲會展青年挑戰賽。澳旅院一直秉持理論與實踐相長的教學理念，為學生爭取大量實戰經驗，除可為澳門及學院爭光，亦為學生提供磨練與交友的機會。

2023年6月1至9日，19位澳旅院學生由霍曉楓老師帶領，遠赴貴州省從江縣，於該縣第二中學義教英語。其中亦有通過遊戲，使課堂更顯趣味。義工們亦代表澳旅院贈送書藉予該中學圖書館，亦代表校友會派發禮物。義工們也參觀苗族村莊。教學相長，義工們與當地師生皆認為此行得益良多。

Traditional District Fair Organiser Encourages IFTM Students to Be Persistent

Mr. Lei Cheok Kuan, curator of two traditional district fairs in Macao, delivered a guest lecture on May 3, 2023, where he encouraged IFTM students to be persistent in pursuing beneficial goals.

Mr. Lei, the Executive Director of the Industry and Commerce Federation of Macau Central and Southern District, has successfully organized two well-known fairs aimed at revitalizing the city’s traditional districts – the “Hong Kung Night Market” and the “Arraial na Ervanários” (Fair at Rua dos Ervanários).

During his guest lecture, Mr. Lei used “Hong Kung Night Market” as an example for the student to understand the reasons behind organizing thematic events, the process involved, and the challenges faced. He also explained his rationale for selecting Rua de Cinco de Outubro as the event location, reasons for naming it “Hong Kung Night Market”, solutions to noise, hygiene and parking issues, etc.

“Arraial na Ervanários” attracted numerous photography enthusiasts through the colourful painted facades of the surrounding buildings and also incorporated augmented reality (AR) technology to enhance visitor experiences, thereby boosting the sales of shops in the vicinity. Mr. Lei emphasized that these achievements were not the result of individual efforts but rather the collaborative work of a team, which included several dedicated and hardworking young individuals. Mr. Ray Chan Cheuk Wa, the adjunct faculty member for the course, highlighted that one of the team members was a graduate of the Institute whom he had previously taught.

Furthermore, Mr. Lei encouraged students to persevere and remain committed to noble intentions. He suggested that if an event benefits society as a whole, one should not shy away from taking responsibility and overcoming challenges. He emphasized that giving up at the first sign of opposing opinions would yield no fruitful results.

Mr. Lei also advised students to maintain momentum if an event gains support from the majority of people, while reminding them of the importance of clearly communicating the reasons and benefits to those who hold opposing views. He believed that if an event proves effective in generating benefits, public support will eventually follow.

Following the lecture, Mr. Lei patiently answered numerous questions posed by the students. The students, acknowledging the valuable insights gained, expressed that they had acquired a significant amount of high-quality insider knowledge. They mentioned that the guest lecture enhanced their understanding of the tourism economy, tourism event organization and processes, and the practical aspects of presenting the tourism industry. They further noted that listening to the lecture helped them better comprehend the textbook knowledge they had learned.

IFTM has consistently prioritized assisting its students in translating theoretical knowledge into practical skills. This process would not be possible without the generous contributions of numerous industry and thought leaders who share their experiences with IFTM students through guest lectures and seminars. These activities have proven effective in nurturing adaptable students for a more competitive society. Students have broadened their horizons, not only for their future careers but also for their lives as a whole.

澳門旅遊學院學生在首屆「中國大學生旅遊管理虛擬仿真大賽」獲取佳績

四支代表澳門旅遊學院的隊伍，參與了在天津舉辦的首屆「中國大學生旅遊管理虛擬仿真大賽」。其中兩支代表隊伍獲得了三等獎的榮譽，而另外兩支隊伍則獲得寶貴參賽經驗。是次比賽於本年5月舉辦，由中國旅遊教育協會旅遊教育分會和南開大學共同舉辦，秉持「以賽促教，以賽促學」的理念，推動理論與實踐融合的創新教育模式，透過競賽鼓勵青年人學習和彼此交流。

這次比賽為中國首個針對旅遊管理學科設計和舉辦的虛擬管理競賽，並獲得全國旅遊院校的廣泛支持和參與。來自全國各地的428支大學生團隊，共3,240名師生參與了此次比賽。激烈競爭之下，最終產生35支獲獎優秀隊伍，當中澳旅院的兩支代表隊伍力爭上游並獲得三等獎的榮譽，成績斐然。獲獎的兩支隊伍分別由王雨晴、劉泊漾、沈歆然、楊梓躍同學組成，由蘇碧瑜老師指導；及由石佑坤、石佑乾、王子琳和劉彥辰同學組成，由劉名珍老師指導。

學生給予這次比賽的體驗十分正面的評價，並特別感謝學院及其他單位給予的支助。學生在比賽中的成功是澳門旅遊學院教育質量的體現。相信學生將在未來繼續為旅遊業的發展作出貢獻，並引領旅遊管理的未來。

由主辦單位自主研發的旅遊企業模擬沙盤系統，為學生提供了從酒店投資、經營操作、市場競爭等全方位的實踐體驗。透過制定酒店經營決策，來適應市場需求變化，應對競爭，實現利潤。這個複雜的博弈過程，不單讓學生有機會把理論知識和實踐相結合、提升分析和整理數據能力、建立系統化的管理思維，亦讓其獲得寶貴的學習經驗，增強他們對市場的感知力和對旅遊行業的理解，並更深入了解團隊合作的重要。

最近，澳旅院一團學生在客座副教授李豐俊博士帶領下到廣州，參加由教育部港澳與內地大中小學師生交流計劃（以下簡稱“萬人計劃”）資助、華南師範大學國際交流與合作處（港澳台事務辦公室）承辦、旅遊管理學院具體實施的實踐交流類短期項目。澳旅院及華南師範大學共二十多名師生參與。他們既有感受廣州傳統的一面，亦有目睹新而繁華的另一面。三天之中，他們參觀了嶺南文化與西關風情並重的永慶坊，走訪了李小龍的祖居、欣賞了西關打銅與廣繡等非物質文化遺產。及後亦參觀廣州正佳廣場、天環廣場、K11購物藝術中心，體驗廣州的創新文藝氣息與商業元素結合的成功例子。

本次實踐交流活動以文化認同為基質匯聚灣區青年的價值共識，增強了粵澳青年對嶺南悠久歷史文化的認知和認同，促進了新時代的粵澳青年與祖國發展同向同行，激發了他們投身粵港澳大灣區建設、融入國家戰略的主動性和積極性。

由中國旅遊研究院、澳門旅遊局和澳門旅遊學院主辦、“促進澳門建設粵港澳大灣區旅遊教育培訓基地聯盟”作為支持單位的“澳門研學旅行發展論壇”於2023年6月30日在第十一屆澳門國際旅遊(產業)博覽會期間順利舉行，共吸引百多名來自粵港澳大灣區政府代表、旅遊相關行業的管理層及高等院校師生透過線上或線下模式同步參與。論壇分主題演講及座談研討兩部份，共計多組中外專家、學者、政商代表參與及發言，為國家與澳門研學旅行注入新的點子和堅實的支持。澳門航空股份有限公司及廣州嶺南集團控股股份有限公司代表均認為澳門發展學研旅遊有優勢，前者更強調會盡力支持此事業發展。

2023年6月6日，27名來自五家澳門高等院校的學生，齊集澳旅院舉行第七屆澳門大學生天津學習交流計劃開班儀式，並將於6月8至22日前往天津南開大學，進行為期15天的學習和交流。期間，學生將會參觀包括空中巴士組裝線在內的一系列知名景點，考察學習國家最新的發展。開班儀式不僅邀得全國政協何厚鏵副主席蒞臨，全國政協港澳台僑委員會更為活動發來賀信。何副主席作為此交流計劃的倡議人，活動旨在為澳生提供更多深入體驗國家發展的機會。

2023年7月16至22日，11位來自中國內地及香港特區的高中生，參加澳門旅遊學院舉辦以英語進行的暑期研學遊—「Travelling in English」。學生除了在澳旅院校園活動、學習及完成小任務外，也要製作英語劇本及演出。活動期間，學生參觀了澳門的世界遺產，了解澳門長久的中西文化交流歷史；也參觀了澳門倫敦人，考察度假村內外的運作，及向營運管理人員發問。整個活動互動有趣，也讓學生在課室以外學到重要的知識技巧，開拓視野。

2023年7月10日至16日，來自澳門旅遊學院文化與遺產管理學士學位課程的五名學生參加了由西南交通大學建築學院，西南交通大學國際合作與交流處及西南交通大學世界遺產國際研究中心主辦的為期7天的考察活動。此次活動在聯合國教科文組織亞太地區世界遺產培訓與研究中心、國際古跡遺址理事會西安國際保護中心、四川省文物局等相關單位的指導下舉辦，以“2023藏羌少數民族傳統村落保護國際工作營”為主題，學生們到訪了中國川西藏羌民族聚集地成都甘孜丹巴中路鄉，和其他來自不同院校、不同學科背景的師生和專家學者展開了豐富而有意義的實地考察與交流，其中包括建築學、文化與遺產管理、風景園林、藝術設計、旅遊管理等。此次工作營的主要內容包括專題學術研討、中路片區實地調研、碉樓現狀分析與測繪、碉樓保護與村寨發展規劃制定等。在工作營的開展中，專家學者和學生們持續探討傳統村落保護與利用相關問題，以期推動民族地區可持續發展和文化遺產保護與傳承工作的開展。

澳門旅遊學院於2023年4月23日舉行開放日，內容豐富、資料充足、活動多元，獲參觀學生及中學教師讚賞。參加者認為是次活動有助他們了解澳旅院的師資及課程，為未來報考提早打下基礎。亦有澳旅院學士學生提早了解母校碩士課程，並認為母校越加優秀的排名能吸引他們留校升讀學士後課程。

IFTM Tourism Event Management Students Inspired in Meeting with Horologist Expert

IFTM’s Tourism Event Management programme revolve around MICE events, to nurture students with the expertise to achieve marketing and publicity results, among other goals, through events.

On 15 June 2023, a group of fourth-year IFTM students in the Tourism Event Management Programme led by Ms. Joe Vong Teng Pui, lecturer of the course “Special Topics in Event Management”, visited a horology expert in Macao to discuss the possibilities of organising a watch expo in Macao, among other topics.

The group of students from the Bachelor of Science in Tourism Event Management (Chinese) programme paid a visit to local timepiece expert Mr. Francisco Cunha. Mr. Cunha is a 2023 member of the Grand Prix d’Horlogerie de Genève (GPHG) Academy, a 2017 Foundation High Horology Certificate Expert, as well as co-founder and principal instructor at MWKC Macau Horologic Tuition Centre. He has been invited to several high-end international watch exhibitions and lectures for numerous watch brands.

During the meeting with the students, Mr. Cunha revisited the development of luxury timepiece shows and introduced their current situations. Meanwhile, he also explored the plausibility of holding a high-end chronometer show in Macao, starting with the Geneva Watches and Wonders show. Chronometers, meetings, and exhibitions are not far apart. There are a multitude of horology shows and events held around the world each year, with many of them in Europe, in particular Switzerland, the sanctum of the world’s chronometer enthusiasts and manufacturers. Such events are an unrivalled channel for promoting a city, attracting hundreds of thousands of visitors and exhibitors worldwide and having a significant impact on the local economy.

Students have understood the industry much more deeply after Mr. Cunha’s introductory session and raised a lot of questions in an attempt to drill even deeper into the concept. To these questions, Mr. Cunha gave elaborations on his earlier explanations, in addition to revealing his perspectives on the challenges and opportunities facing Macao in the areas of fostering and organising high-end watch activities.

The meeting with Mr. Cunha was initiated to refine students’ global mentality and horizons by orchestrating education opportunities with international perspectives. Similar arrangements are highly encouraged by IFTM, as they comply with the institute’s philosophy of blending theoretical knowledge and practical experience to garner all-round pedagogical results.

澳旅院攜手金沙中國於2023年6月7日假澳門倫敦人合辦第八屆旅遊教育學生峰會，活動旨在為應屆畢業生提供與業界領袖和社區分享研究成果的寶貴機會。此外，旅遊教育學生峰會亦邀請了大灣區的高等院校學生參與。會上，學生發表廣泛主題的研究報告，吸引業界領袖仔細聆聽及給予寶貴意見。學院還在參與旅遊教育學生峰會的所有論文中選取優秀作品頒發最佳論文獎。

澳門旅遊學院於2023年6月8日假塔石體育館舉行2023年度畢業典禮。415名碩士學位課程、學士後文憑課程、學士學位課程、文憑課程準畢業生獲頒發證書。而出席的各界嘉賓、師生和親友的歡呼聲、掌聲和祝福聲此起彼落、熱情洋溢，場面感動。本屆畢業生當中，除了中國公民外，也有來自馬來西亞及約旦的學生。畢業生皆表示澳旅院在學習過程中給予很多鼓勵與支持，亦深信在此學到的知識，一定有助其未來的發展。

修讀澳旅院 “遊客管理” 科目的學生分別於2023年4月17及18日前往澳門銀河綜合度假城“銀河藝萃”藝文空間。學院講師梁嘉豪先生帶領學生到該藝文空間參觀“夏日戀曲” 藝術家駐場壁畫現場創作及展覽，邀請到“銀河藝萃” 藝廊經理林毓珊女士及其團隊圍繞展出之壁畫為學生進行導賞，以及於導賞結束後就 “遊客管理” 議題進行分享和討論。

西瑞餐廳總監湛兆賢最近應邀出席了澳門旅遊學院的客席講座，並擔任主講嘉賓。是次講座對象為正在修讀文化創意產業課程的文化與遺產管理理學士學位課程一年級學生，學院講師梁嘉豪先生為是次客席講座的主持人。講座於2023年3月16日舉行，講述創意市場行銷及餐飲創業的過程。

澳旅院畢業生、澳大利亞墨爾本大學法學院博士生唐智棋於澳旅院吳志偉講師及莊允諾導師帶領下，完成檢視127篇關於奧運及世界盃足球賽等大型活動的研究記錄，並找出這些活動與人權狀況的關係。除此之外，該論文更成功登上澳大利亞商學院院長理事會期刊品質列表（Australian Business Deans Council——ABDC）A級期刊《活動管理》（Event Management），足證澳旅院不斷進步的教研水平。

IFTM Hotel Management Students Practice Banquet Hosting Skills at Home Base

A group of Year-2 students from the IFTM Hotel Management Bachelor’s Degree Programme (Chinese medium) recently organized a wine dinner at the IFTM Educational Restaurant on April 3, 2023, to apply their knowledge and skills in a practical setting.

Mr. Derek Fong Chi Kuong, lecturer of the Food and Beverage Management course, explained that the objective of the Hospitality Management programme is to equip students with knowledge about various types of receptions, their organization processes, and the challenges they entail. The wine dinner provided an opportunity for students to prepare and organize a dinner according to the requirements of the course.

As the students proceeded with the dinner organization, a charity sales activity took place on March 20, 21, and 23 at the Mong-ha and Taipa Campuses. The activity aimed to raise funds for the dinner, promote the event, and support charitable causes. Students sold homemade desserts, drinks, and boxed lunches prepared by Dream of Sexagenarian Eatery.

Dream of Sexagenarian Eatery is a social enterprise owned and operated by the Macau Special Olympics. The eatery’s mission is to provide job opportunities that highlight the values of individuals in their 60s and offer them a platform to shine, similar to the renowned Japanese stadium. The eatery receives financial support from the Social Welfare Bureau of the Macao Special Administrative Government.

The wine dinner featured five courses paired with three different wines. Amuse-bouche and pre-dinner cocktails were also served as part of the delightful reception. The dinner welcomed 60 attendees from both within and outside the institute, including Dr. Irene Chan Cheng Chu, coordinator for Bachelor’s Degree Programmes (Chinese medium) in the School of Hospitality Management and School of Tourism Management, and Dr. Cindia Lam Ching Chi, Director of the School of Continuing Education.

At the conclusion of the dinner, the students expressed their gratitude to the guests for their support. They also shared the challenges they encountered during the dinner organization process and the valuable experiences gained from overcoming those challenges. Additionally, they discussed their expectations for the future development of the food and beverage and banqueting industries. The event successfully raised MOP8,343.5 for the eatery.

「琴澳人才行」暨濠琴文旅·融合新機活動於2023年3月21日假橫琴粵澳深度合作區舉行，活動由合作區經濟發展局主辦、珠海大橫琴發展有限公司、澳門旅遊學院承辦。是次活動吸引了20 名琴澳人才齊聚合作區交流經驗，共同探討兩地文旅會展商貿產業的合作和發展。座談會上，參加者表示活動令他們更深入地瞭解橫琴文旅商貿會展産業發展現狀及趨勢，並相信琴澳兩地能夠攜手把合作區打造成為國際知名、宜居宜業宜遊的文旅商貿會展產業新高地。

澳旅院大一生藉參觀澳門博物館深入瞭解澳門歷史

“ 國家體制與澳門特區研究”是澳門旅遊學院為本院一年級新生新開設的必修課程。課程內容全面涵蓋了澳門地區的歷史、文化、法律及治理體系，為學生瞭解該地區經濟活動所處的社會文化經濟背景奠定良好基礎。

在本年度第二學期，該課程歷史學部的導師基於“紙上得來終覺淺，絕知此事要躬行”的沉浸式教育理念，在學院領導、同事以及課程主任的積極支持、配合下，開始了帶領學生“走出課堂，走入歷史”的探索歷程。

是次探索的目標集中在對澳門博物館的訪問。導師們帶領酒店管理、旅遊零售及市場推廣管理、旅遊會展及節目管理以及文化與遺產管理等課程超過兩百名同學分四團前往。內容豐富的館藏、精彩生動的講解、充滿內涵的互動問答，都使同學們有機會更深入地體驗、瞭解澳門在中外交流、海上絲綢之路、宗教、文化等方面的獨特歷史地位，提升他們對國家、地區的身份認同感。師生在參觀後普遍對此次活動有很良好的感受，更有不少同學表示有機會將課堂所學與展品、對答內容相互驗證或應用，從而感到極為開心。

有鑒於是次探索的成功，課程有計劃在來年將“走出課堂”的做法逐步擴大到“法律”、“大灣區”等學習單元。 通過博物館參觀、嘉賓講座、企業參訪等多種形式，並將其與課程評估有機地結合起來，以更好地達到本課程的學習效果。

澳旅院文化與遺產管理理學士學位課程的一年級學生於2023年5月6日參與了由魯班先師木工藝陳列館提供的專題工作坊活動。此次活動由學院講師陳昭宇博士組織，在木藝工會副會長黄慶鏘、上架行會館葉館長及其團隊的帶領下進行了一次豐富的非物質文化遺產項目體驗。活動圍繞著兩個被列入澳門非遺清單項目-“上架木工工藝和魯班誕”展開，共分三部分進行，包括館內導賞、專家對話和體驗工作坊。學生在實踐過程中了解到了魯班精神及其工藝在澳的傳承歷史、過程和延續，並深刻感受到其工藝操作的不易及其傳承的價值。學生們紛紛表示此類實踐活動的學習方式讓他們受益匪淺，並更好地將課上所學和實踐相結合。

全國政協委員、澳門旅遊學院院長黃竹君博士在接受中國旅遊報專訪時，從多角度解釋澳門和橫琴的區域融合有助兩地旅遊業復甦。黃博士建議兩地可引入業界、學界，且重點發展文化、旅遊、體育、會展及醫療健康等產業。

澳旅院資訊科技講師林浩平帶領兩位學士學生利用擴增實境（AR）及近場通訊（NFC）技術提升來訪者於澳旅院開放日的體驗。

IFTM Alumna Shares Her “Life without Limits” Experiences in the Event Industry

On April 24, 2023, an IFTM alumna returned to the Institute for a guest lecture recapping her seven years’ experience in the event management industry, and she advised IFTM students to keep the momentum going.

The sharing session was held in the presence of Dr. Clara Lei, Director of the School of Hospitality Management, Dr. Ubaldino Couto, Coordinator for the School’s Tourism Event Management Programme, and Dr. Irene Chan, Coordinator for the School’s Bachelor’s Degree Programmes taught in Chinese.

Ms. Zoe Huang Ying, a Tourism Event Management Programme graduate, has led a splendid life since completing her studies at IFTM. Her life over the last seven years has been described as “life without limits” by her.

Following her studies at the Institute, Zoe began working for a company she liked very much, which allowed her to do what she wanted. Of course, this freedom was limited in terms of commercial operations and business decisions.

She began as a party planner and worked her way up to becoming a wedding planner. Her employers have allowed her to continue her education and training while working full-time at the company. Zoe, for example, has taken courses in wine appreciation, floral arts, and wedding planning to better understand her clients’ needs and provide appropriate services to them. She was certified by Weddings Beautiful, an international licencing entity for skilled wedding planners.

During the sharing session, Zoe also shared her experiences in planning some spectacular weddings and occasions. Some of her previous clients requested that weddings be held in fields, farmland, and shipyards, among other unusual locations. She emphasised that the main reason for clients’ choice of wedding locations or venues was emotional appeal rather than display of flamboyance or tackiness. As a result, a wedding planner should understand the reason for each occurrence and the uniqueness of each wedding.

Emphasising the significance of a wedding planner, Zoe stated that these professionals should be there to solve – rather than cause – problems for their clients: the marrying couples. She also stressed the importance of creating and maintaining a romantic atmosphere throughout the wedding.

Students actively raised questions for Zoe during the question-and-answer session near the end of the lecture, and she answered them with her own insights, benefiting all students.

A group of Year 1 students in the IFTM Tourism Event Management Bachelor’s Degree Programme (Chinese Medium) conducted a night tour of visiting heritage monuments of Macao as a project for their ‘Introduction to Business Management’ course. The project aimed to propose a creative theme and route for a night tour, allowing students to put what they had learned in the classroom while learning more about the unique features of Macao into practice.

Students were asked to work in groups to come up with a proposal. The winning proposal, voted by the whole class, featured movies and heritage sites in Macao. The winning route connects Camoes Garden, Ruins of St. Paul, Travessa da Paixão, Senado Square, St. Augustine’s Church and the Dom Pedro V Theatre. Before site selection, thorough research works on movies that were filmed in Macao was conducted. World heritage sites that have been used for filming some of the world-renowned movies were then selected. For example, Camoes Garden was one of the filming places for Bruce Lee’s movie Fist of Fury in 1972. Travessa da Paixão was one of the filming places for the Hong Kong movie Isabella in 2006. Students used their creativity to theme the night tour with the movie to demonstrate how these heritage sites can contribute to creative works, showing the different sides of these treasures.

Throughout the process, the students gained experiences in problems they may face in the real world in planning, organising, leading and controlling – the 4 functions of management – and learned how to solve such problems. The project also drew the attention of the students to the unique heritage of Macao, and to ways of promoting and protecting that heritage.

三位澳門路易威登的代表為澳旅院學生進行了一場客座講座, 主題為「奢侈品牌如何在執行其營銷策略的同時維護客戶關係」。路易威登澳門零售總監Arthur Lupker先生及同為澳旅院畢業生的Giles Leong先生及Celia Shi 女士，皆鼓勵同學要保有好奇心及其在工作中的重要性。不單因為公司著重此質素，更因為具有好奇心的人，會更主動學習而成為更優秀的人才。兩位畢業生亦表示，澳旅院的教育為其現時工作打下紮實的基礎。

本地餐飲業者及學生於2023年4月20日參加了首場由澳門旅遊學院持續教育學校與永利餐飲學院合辦的「美食名廚大師技藝展示系列」之「泰國東北-依善菜主題工作坊」，由來自泰國東北部烏隆府的Num Weerawat Triyasenawat大廚進行展示，與參加者們交流廚藝心得。工作坊系列由4月至6月初舉行，涵蓋國內外不同菜系，強化澳門「聯合國教科文組織：創意城市，美食之都」的身份。

澳旅院師生於2023年4月6至10日到訪廣東海洋大學，並參加了由該校組織的主題為「弘揚海絲文化，情系大灣區」的“2023粵澳青年學生交流營”活動，與當地師生深入探討粵港澳大灣區以至全國的旅遊業發展及人才培育事宜。兩校管理人員皆希望未來可舉辦更多類似活動，有助聯絡學生感情、培養具家國情懷及國際視野的人才。

澳門旅遊學院文化與遺產管理理學士學位課程一年級學生於2023年4月12日線上參與非物質文化遺產相關的專題講座。澳旅院講師陳昭宇博士邀請了來自江西省景德鎮陶瓷世家孫公窯第四代傳承人孫立新先生和其侄女孫榕慊同學，分享他們和陶瓷技藝的故事。專題講座以“中國非物質文化遺產陶瓷的守藝與傳承“為主題，主講嘉賓們向學生們分享了非遺保護的意義和以“情懷”為根基的保護理念。

澳旅院邀請到莫倩婷小姐，現任石頭公社主席、導演及演員，為修讀文化與遺產管理理學士學位課程的學生進行了一場客座講座。是次活動除了向學生分享非牟利文化藝術團體如何在疫情的影響下為澳門的劇場多媒體創作及拓展生存空間而努力，更加深了學生對拓展藝術敎育及推動澳門本土藝術的認知及理解。

Industry Expert Shares Experiences and Gives Talk to IFTM Students on Improving Brand Image through Customer Service

IFTM always strives to build students’ ability to practice what they have learnt in classes to minimise the gap between book knowledge and real-world practice. To maintain the balance between theory and practice, the Institute often hosts talks by inviting different industry professionals and successful alumni to share their expertise, experiences and advice with current students. The Institute takes account of the students’ competitiveness for future career opportunities and professional development.

IFTM adjunct faculty, Ms Daney Qiao, has invited Mr. Vincent Chan, General Manager of the Rainbow Group, to share with Year 2 students from the Tourism Retail and Marketing Management Programme (Chinese medium) his expertise and work experiences in improving brand image through services. The sharing corner was held at the iRetail Lab on 28 March 2023. The guest speaker, Mr. Chan, who has been working in the retail industry for over 20 years, concluded the change of attitude and experiences that he had working as an employee from day one until reaching today’s position.

In the sharing talk, Mr. Chan combined his expertise with practical examples to explain and show students the importance of eye-catching displays in a retail store. He emphasised that retailing is not only about the sale of goods but also about consumer demand. Thus, he brought out the importance of providing satisfactory services to consumers, which will result in the trust and loyalty of the consumers to the business.

Besides, this valuable talk aimed to provide participating students with a more profound and straightforward approach to understanding the retail industry, primarily to provide an opportunity to the industry practitioner who can better integrate their theoretical knowledge learnt during lectures with real examples and experiences.