Course Code MGMT320
Credits 3.00
Hours / Week 3

Contemporary tourism is one of the most significant phenomenon nowadays and increasingly in developing countries. It is regarded as an important mechanism for economic development. Tourism is simultaneously an agent of socio-cultural, environmental and economic change at both a local and global scale. Given the rapid change of tourism society, there are a wide range of issues that affecting the entire tourism industry which are worth reviewing. China’s tourism industry is one of the world’s top inbound and outbound tourist markets and one of the fastest-growing industries in the country. China has exceed all other Asian countries to become the leader in international tourism in the Asia Pacific region, which has the potential to become the world’s leading travel destination. Focusing on the Chinese context, this course involves an examination of a wide range of recent developments and current issues in the tourism development in China. Students will learn how to understand, identify and assess contemporary tourism issues in China, search out alternatives and select suitable solutions to the identified problems and issues. Relevant case studies will be used to illustrate and examine a range of topical issues relating to a series of interrelated tourism area on crisis management, sustainable development, visitor management and tourism planning and policy and destination management.