STRATEGIC MANAGEMENT

Course Code MGMT415
Credits 3.0
Hours / Week 3



Strategic Management is a course designed to enhance students’ planning and analytical skills when confronted by different and challenging problems related to strategic management. It builds on the foundation built from attending elementary and intermediate courses such as Principles of Marketing and Principles of Management and furthers the development of the three skills (conceptual, analytical, and group communication skills) that students are expected to acquire. At the end this course, students must demonstrate not only their:

1) knowledge of strategic management concepts and principles,

2) their ability to apply it in decision- and analysis-making settings, but also their ability to

3) comprehensively develop a strategic course of action for a firm in a given situation and faced with certain constraints.




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