Course Code MGMT417
Credits 3.00
Hours / Week 3

This course provides a conceptual framework for understanding public relations and its role in social and business environment. The course emphasizes both the principles and practices in the public relations field. Upon completing this course, students will be acquainted with the knowledge of planning and implementing a public relations campaign. Additionally, the course will cover topics such as writing and placing feature articles, ethical and legal implications of the profession, and handling conflicts and crisis situations.