INTRODUCTION TO EVENTS INDUSTRY
| Course Code |
MICE213 |
| Credits |
3.00 |
| Hours / Week |
3 |
The meetings, incentives, conferences and exhibitions (MICE) and events sector of the tourism industry has experienced tremendous growth globally, with many destinations already investing in major MICE facilities. This course will give an overall understanding of the key elements of the MICE industry, such as different types of events, key players in the industry. Students will also learn about the growth and trend of major MICE destination throughout the world.
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