FESTIVALS AND EVENTS

Course Code MICE413
Credits 3.0
Hours / Week 3



Festivals and events have different levels of operating costs, and they can be either not-for-profit or profit making. Their purpose varies, some have an entertainment and educational remit and can be used to bring different communities together, while others are used be used for business promotion. This course offers an understanding of significant festival management and event sponsorship issues. The nature and organization of festivals is examined, with emphasis on the various impacts of festivals.




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