MARKETING OF CULTURAL RESOURCES

Course Code	MKT2001
Credits	3.00
Hours / Week	3

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Building on the MKT2002- Principles of Marketing course, this advanced marketing course focuses on the application of marketing theories to such cultural and heritage fields, like museums, exhibitions, heritage hotels, festivals marketing, World Heritage site marketing, company heritage marketing, etc. Also, the course would extend the knowledge learnt in marketing courses in developing a marketing plan for a for a local cultural/heritage organisation/company.

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