ADVERTISING AND COMMUNICATIONS STRATEGIES

Course Code MKTG312
Credits 3.0
Hours / Week 3



This course covers the elements of advertising and sales promotion in the business environment and how marketers develop creative strategies. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. The students will also learn about the flow of marketing communication, types of communication systems and factors that affect persuasive communication.




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