With the transformation of economic environment and the development of e-commerce and digital technology, the retail industry has undergone changes from supply chains, sales channels, and types of stores. In the new retail era, e-commerce integrates both online and offline platforms to generate a new business model of “People, Products, and Place” (three P’s) to further enhance the quality of online and offline customer experiences. Alibaba Cloud will introduce Alibaba''s new retail methodology and explain the key elements needed to build an e-commerce platform to which the “Online Merge Offline (OMO)” principle is applied. It will also showcase successful stories about local retail businesses, which have helped accelerate the digital transformation and business innovation in Macao.

If alumni are interested in participating in this public lecture, please register now (https://iretail-lab.com/events/?lang=zh-hant).