Greater Bay Area Tourism Research Alliance

On 21 November 2018, IFTM, School of Tourism Management of Sun Yat-sen University, and School of Hotel and Tourism Management of The Hong Kong Polytechnic University signed a comprehensive MoU of cooperation among the Tourism Research Alliance. By uniting universities and colleges devoted to tourism strategy research in Guangzhou, Hong Kong and Macao, the Alliance aims to provide scientific support for regional tourism development and is committed to tourism research, tourism discipline development and talents cultivation in the Greater Bay Area.

Results of a Joint GBA-Related Research

Foundations for Developing a Destination Brand for the Greater Bay Area