The Bachelor of Science in Cultural and Heritage Management programme focuses on the core and interrelated areas of cultural and heritage management: (1) identification, assessment and protection, (2) marketing and promotion, and (3) community outreach programmes. The programme is designed to prepare students for management careers in the fields of heritage management, cultural tourism, cultural and creative industries, museums and galleries, exhibition industry, publication and mass media in governments, private and non-profit organisations.
In addition to specialised courses on cultural and heritage management and cultural tourism, the programme offers core management, information technology, research and language courses for developing knowledge and skills essential for the highly demanding professional world. The teaching methods are both theoretical and applied and include field study trips. Students can also choose to complete a part of their courses in many of IFTM's institutional partners. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a project.
The programme aims to provide an excellent cultural and heritage management education that develops young adults into professionally sound, and socially and environmentally responsible individuals suitable for positions in diverse professional fields related to cultural and heritage management.
To provide a cultural and heritage management education that is interdisciplinary, scientific, based on internationally accepted principles and standards, people-centred, and responsive to new development in the field.
To equip students with fundamental professional knowledge and skills required to ethically safeguard and promote cultural resources, including cultural heritage, and transform them into resources for social and economic development.
To develop students into cultural and heritage management professionals capable of contributing to the harmonious and sustainable development of a place, continuity of living traditions and instil place attachment.
Programme Learning Outcomes
Upon successful completion of the Bachelor in Cultural and Heritage Management programme, students will be able to: