Programme Overview

The Bachelor of Science in Cultural and Heritage Management programme focuses on the core and interrelated areas of cultural and heritage management: (1) identification, assessment and protection, (2) marketing and promotion, and (3) community outreach programmes. The programme is designed to prepare students for management careers in the fields of heritage management, cultural tourism, cultural and creative industries, museums and galleries, exhibition industry, publication and mass media in governments, private and non-profit organisations.

In addition to specialised courses on cultural and heritage management and cultural tourism, the programme offers core management, information technology, research and language courses for developing knowledge and skills essential for the highly demanding professional world. The teaching methods are both theoretical and applied and include field study trips. Students can also choose to complete a part of their courses in many of IFTM's institutional partners. All students are required to complete a six-month internship programme in or outside Macao in their third year of study. Furthermore, final year students are required to complete a thesis or a project.

Curriculum

Programme Aim

The programme aims to provide an excellent cultural and heritage management education that develops young adults into professionally sound, and socially and environmentally responsible individuals suitable for positions in diverse professional fields related to cultural and heritage management.

Programme Objectives

  1. To provide a cultural and heritage management education that is interdisciplinary, scientific, based on internationally accepted principles and standards, people-centred, and responsive to new development in the field.
  2. To equip students with fundamental professional knowledge and skills required to ethically safeguard and promote cultural resources, including cultural heritage, and transform them into resources for social and economic development.
  3. To develop students into cultural and heritage management professionals capable of contributing to the harmonious and sustainable development of a place, continuity of living traditions and instil place attachment.

Programme Learning Outcomes

Upon successful completion of the Bachelor in Cultural and Heritage Management programme, students will be able to:

KnowledgeExpand / Collapse
  • K1: Systematically identify, study, diagnose and document various forms of cultural and heritage resources
  • K2: Apply cultural and heritage management theories, principles and standards to manage resources of cultural and heritage values
  • K3: Systematically analyse the economic potential of a cultural or heritage resource within a sustainable development framework
  • K4: Apply marketing theories and principles to develop plans for transforming cultural and heritage resources into cultural capital
  • K5: Apply Code of Ethics to the production, promotion, marketing and management of cultural resources
  • K6: Disseminate cultural knowledge through diverse media and develop public programmes to instil cultural understanding within diverse communities
  • K7: Manage a cultural or heritage project or event efficiently
SkillsExpand / Collapse
  • S1: Systematically collect, analyse and interpret qualitative and quantitative data to generate meaningful conclusions
  • S2: Apply qualitative and quantitative research knowledge and analytical skills in solving common and practical cultural and heritage management problems
  • S3: Apply multidisciplinary knowledge in planning, solving problems and making decisions related to cultural and heritage management
  • S4: Adapt knowledge and skills in diverse contexts
  • S5: Apply technology in documenting cultural and heritage resources
  • S6: Apply technology to generate creative solutions to enhance communication effectiveness
  • S7: Effectively and creatively communicate ideas and findings with professionals and the public orally, graphically, physically, and in writing
  • S8: Collaborate with a multidisciplinary and multicultural team meaningfully
Attitudes and valuesExpand / Collapse
  • A1: Value a participatory approach to decision making
  • A2: Adhere to the principles of ethical practices and codes of conduct of cultural and heritage management in practice
  • A3: Respect cultural diversity by adapting practice to different cultural situations
  • A4: Value and respect the rights and choices of the people they work with or of those who might be affected directly or indirectly
  • A5: Be mindful of the social, cultural and environmental impacts of their actions

Programme Structure

Heritage Management (academic year 2020/2021 and before)Expand / Collapse
Cultural and Heritage Management (effective from academic year 2021/2022)Expand / Collapse

IFTM reserves the right to change, adapt, or replace certain courses in the programme depending on resources and industry needs.