The 3rd International Conference on "Destination Branding and Marketing"

Organiser(s): IFT, Purdue University, University of South Carolina, Sun Yat-Sen University

About the Conference

The conference provided a highly interactive and productive platform for the latest development and current research emerging in the area of tourism branding and marketing. Leading thinkers in the field shared, discussed and debated issues related to the theme. The following topics were featured:

Over 70 tourism and hospitality professionals, destination marketing practitioners, executives, researchers, academics, graduate students, convention and visitor's bureau executives, event planners and organisers, travel industry members, operators, and travel-related business owners and investors attended this conference.

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