This video is produced by students for the course of Service Quality Management. It features the business strategy of two well-known bookstores, Amazon and Barnes & Nobles. It contrasts the operation of these two companies, with a focus on MarketPlace versus MarketSpace. Moreover, suggestions have been made to explore further opportunities to expand a local bookstore into the MarketSpace.
Produced by: Team Unique (Bowie Lei, Cecilia Hoi, Cherry Leong, Sarita Chan and Yoland Yuchi)