Student Project on Strategic Development

In cooperation with Fujian Janan Electrical Appliance Co., Ltd., Institute for Tourism Studies (IFT) Year 4 Tourism Retail and Marketing Management students taking the Strategic Management course led by Dr. Fernando Lourenço helped a multi-billion RMB Chinese company to screen opportunities and develop a five year strategic plan for their business to exploit opportunities in Macao.

A series of research activities was carried out by IFT students in collaboration with the business developer from Fujian Janan Electrical Appliance Co., Ltd., including conducting market research, strategic development, strategic analysis and strategic planning for the coming five years.

This was a fantastic opportunity for IFT students to understand the process of strategic planning for a large Chinese enterprise.

This was an excellent way to build stronger links with the industry by offering support to Chinese business enterprises that have an intention to invest in Macao.

The business developer from Fujian Janan Electrical Appliance Co., Ltd. was very happy with the result and willing to contact our students in the near future to support their work in Macao. Prizes and certificates were given to students to congratulate their efforts and hard work. This was a fantastic recognition that proves the quality of our students.

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