Tourism Retail and Marketing Management
1
st
Year
Course Code
Course Name
Hours / Week
Credits
MAN1001
MAN1011
POR1001
MANDARIN I
MANDARIN I (FOR NON-CHINESE)
PORTUGUESE I
3
3.00
MAN1002
MAN1012
POR1002
MANDARIN II
MANDARIN II (FOR NON-CHINESE)
PORTUGUESE II
3
3.00
ENG2001
ENG2011
ENGLISH - INTERMEDIATE I
ENGLISH - INTERMEDIATE I
4
3.00
ENG2002
ENG2012
ENGLISH - INTERMEDIATE II
ENGLISH - INTERMEDIATE II
4
3.00
FAC1001
ACCOUNTING AND BUDGET MANAGEMENT
3
3.00
ICT1002
DIGITAL COMPETENCE I
3
3.00
MGT1002
INTRODUCTION TO BUSINESS MANAGEMENT
3
3.00
MGT1004
STUDIES ON NATIONAL REGIME AND MACAO SAR
3
3.00
MKT2002
PRINCIPLES OF MARKETING
3
3.00
PRA1001
PRACTICUM
12
3.00
RET1001
PRINCIPLES OF RETAIL
3
3.00
TSM1003
TOURISM ECONOMICS
3
3.00
2
nd
Year
Course Code
Course Name
Hours / Week
Credits
MAN2003
MAN2013
POR2003
MANDARIN III
MANDARIN III (FOR NON-CHINESE)
PORTUGUESE III
3
3.00
MAN2004
MAN2014
POR2004
MANDARIN IV
MANDARIN IV (FOR NON-CHINESE)
PORTUGUESE IV
3
3.00
ENG2003
ENGLISH COMMUNICATIONS I
3
3.00
ENG2004
ENGLISH COMMUNICATIONS II
3
3.00
ICT2001
DIGITAL COMPETENCE II
3
3.00
MGT2001
HUMAN RESOURCES MANAGEMENT
3
3.00
MGT2009
PUBLIC RELATIONS
3
3.00
MKT2005
DIGITAL MARKETING
3
3.00
RES2002
STATISTICS
3
3.00
RET2006
MERCHANDISE MANAGEMENT
3
3.00
RET2007
MARKETING CHANNELS AND DISTRIBUTION
3
3.00
3
rd
Year
Course Code
Course Name
Hours / Week
Credits
ICT3001
BUSINESS ANALYTICS FOR HOSPITALITY AND TOURISM
3
3.00
ISH3002
INTERNSHIP
0
6.00
MGT3004
SUSTAINABILITY IN HOSPITALITY AND TOURISM
3
3.00
MKT3001
E-TAILING
3
3.00
RES3002
RESEARCH METHODS
3
3.00
RET3002
RETAIL AND MARKETING BUSINESS PROJECT
3
3.00
RET3003
BRAND MANAGEMENT
3
3.00
4
th
Year
Course Code
Course Name
Hours / Week
Credits
RES4001
RES4002
CAPSTONE PROJECT/THESIS
CAPSTONE PROJECT/THESIS
3
6.00
MGT4002
STRATEGIC MANAGEMENT
3
3.00
MGT4003
ENTREPRENEURSHIP
3
3.00
MGT4005
CONSUMER BEHAVIOUR
3
3.00
RET4002
RETAIL OPERATIONS MANAGEMENT
3
3.00
RET4003
VISUAL MERCHANDISING AND STORE DESIGN
3
3.00
RET4004
CURRENT ISSUES IN RETAIL AND MARKETING MANAGEMENT
3
3.00
Elective courses
Course Code
Course Name
Hours / Week
Credits
COM4002
COMMUNICATION AND NEGOTIATION
3
3.00
CUL1002
FOOD PRODUCT KNOWLEDGE
3
3.00
CUL1003
INTRODUCTION TO GASTRONOMY
3
3.00
CUL1004
NUTRITION
3
3.00
CUL2002
FOOD SERVICE OPERATIONS
3
3.00
CUL4001
CONTEMPORARY ISSUES IN CULINARY ARTS
3
3.00
ENG3002
ADVANCED ENGLISH
3
3.00
EVT1001
INTRODUCTION TO EVENTS INDUSTRY
3
3.00
EVT2001
EVENT PLANNING AND COORDINATION
3
3.00
EVT3002
CONVENTION AND EXHIBITION MANAGEMENT
3
3.00
EVT4001
FACILITIES AND PROPERTIES MANAGEMENT
3
3.00
EVT4002
SOCIAL PERSPECTIVES OF FESTIVALS AND EVENTS
3
3.00
HTL2001
LODGING OPERATIONS
3
3.00
HTL2003
INTRODUCTION TO FOOD AND BEVERAGE
3
3.00
HTL3002
GAMING MANAGEMENT
3
3.00
MGT2003
WINE STUDIES
3
3.00
MGT2004
INTRODUCTION TO PERFORMING ARTS
3
3.00
MGT2005
ART ADMINISTRATION AND MANAGEMENT
3
3.00
MGT2006
APPRECIATION OF CHINESE AND WESTERN ARTS
3
3.00
MGT2007
PERFORMING ARTS MARKETING
3
3.00
MGT2008
INTRODUCTION TO PSYCHOLOGY
3
3.00
MGT3003
FOOD AND BEVERAGE COST CONTROL
3
3.00
POR3001
PORTUGUESE V
3
3.00
POR3002
PORTUGUESE VI
3
3.00
POR3003
PORTUGUESE VII
3
3.00
RET3004
ADVERTISING AND COMMUNICATION STRATEGIES
3
3.00
TSM1002
TOURISM GEOGRAPHY
3
3.00
TSM2001
SPECIAL INTEREST TOURISM
3
3.00
TSM2004
RECREATION AND LEISURE MANAGEMENT
3
3.00
TSM2005
BASIC GUIDING TECHNIQUES
3
3.00
TSM3001
INTERCULTURAL COMMUNICATION IN TOURISM
3
3.00
TSM4002
SMART TOURISM
3
3.00